IRVINE, Calif., Sept. 21, 2011 /PRNewswire/ -- Allergan, Inc. (NYSE: AGN) today announced a partnership with the National Headache Foundation, a leading patient authority on headache disorders, and HealthyWomen, the nation's leading health information source for women, to launch the "Rewrite Your Day" campaign to educate people about the disabling symptoms and burden of Chronic Migraine. As part of the campaign, 15 people with Chronic Migraine will win a re-creation of a special moment lost to their condition – symbolizing the 15 or more headache days a month experienced by people living with Chronic Migraine.
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Chronic Migraine is a neurological condition that impacts approximately 3.2 million Americans(1,2) and, according to a survey of 520 Chronic Migraine patients, is undiagnosed in approximately 80 percent of those who meet the clinical definition of the condition.(3) People living with Chronic Migraine have a diagnosis of migraine and experience headaches on 15 or more days per month with headache lasting four hours a day or longer.(4,5,6)
As part of "Rewrite Your Day," nationally recognized event planner to the Hollywood elite, Mindy Weiss, will lend her decades of celebrity event planning experience to the recreation of 15 special moments, such as weddings, anniversaries and birthday parties. The cornerstone of the campaign is an online resource, www.RewriteYourDay.com, where people living with Chronic Migraine, and those who suspect they have it, can take a Chronic Migraine quiz to determine if their symptoms signal they may have Chronic Migraine, find a headache specialist who can help them and learn more about the condition and ways they can manage it. To enter the contest, people can visit the website and share their stories of special moments missed due to Chronic Migraine, and how they would rewrite those days if given the chance. Fifteen winners will be selected by Ms. Weiss and an independent panel of health advocates; Ms. Weiss will re-create these events between October 2011 and December 2012.
"I've spent my life helping people celebrate their most important milestones. Whether it's seeing a bride walk down the aisle or watching a couple mark their 25th wedding anniversary, it brings me incredible joy to witness these memories being made," said Ms. Weiss. "It's devastating to me that people with Chronic Migraine live half the month or more with headache pain and often miss once-in-a-lifetime moments with their loved ones as a result. That's why I am honored to help these individuals re-create these lost moments and shed light on this devastating condition."
"Without proper diagnosis and treatment, people with Chronic Migraine live interrupted lives plagued by both headaches and worry about when the next headache will strike," said Seymour Diamond, M.D., Director Emeritus and Founder, Diamond Headache Clinic and Executive Chair of the National Headache Foundation. "As a result, many patients report feeling isolated by the condition and robbed of time with family and friends."
One of these people is Sherri White, who has been living with frequent headaches since she was 6 years old, and was only diagnosed with Chronic Migraine after multiple visits to the emergency room her senior year of high school. Sherri has missed out on numerous important family gatherings and special occasions because she is often unable to get out of bed due to the headache pain she experiences when she has a migraine. Thirteen years ago, a particularly severe migraine left her extremely ill and unable to truly enjoy her wedding day as she spent the entire day in a haze with pain, nausea and vomiting.
"Like every bride, I spent a long time dreaming about the perfect wedding day," explained
Sherri. "Because of Chronic Migraine, what should have been one of the most special days of my life was ruined by an excruciating headache that affected me both physically and emotionally. To have the chance to have a new moment re-created with my husband and my family and friends would be a dream come true."
People who think they may have Chronic Migraine should seek advice from a headache specialist, such as a neurologist or headache or pain physician, who is qualified to evaluate, diagnose and properly manage the condition. For more information on Chronic Migraine, information on how to manage your condition, to find a headache specialist and enter the "Rewrite Your Day" contest, visit www.RewriteYourDay.com.
About the Rewrite Your Day Contest
NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT INCREASE YOUR CHANCE OF WINNING. See Official Rules on campaign website for how to enter and restrictions. The Rewrite Your Day contest is open to legal residents of the 50 United States and the District of Columbia who are at least 18 years of age or have reached the age of capacity to enter into contracts under the laws of their state. Winning Participants will be required to produce proof of age, and may be required to provide proof of diagnosis via a letter from their physician (which verifies a diagnosis of Chronic Migraine), and agree to allow their information provided on entry to become public knowledge. Contest begins at 12:00:00 (Midnight) AM Eastern Time ("ET") on August 30, 2011 and ends at 11:59:59 PM ET on December 30, 2011. Void outside the 50 United States and District of Columbia. Void where prohibited. To enter and view Official Rules, visit www.RewriteYourDay.com. 2011 Allergan, Inc. Irvine, CA 92612.
Allergan is a multi-specialty health care company established more than 60 years ago with a commitment to uncover the best of science and develop and deliver innovative and meaningful treatments to help people reach their life's potential. Today, we have approximately 10,000 highly dedicated and talented employees, global marketing and sales capabilities with a presence in more than 100 countries, a rich and ever-evolving portfolio of pharmaceuticals, biologics, medical devices and over-the-counter consumer products, and state-of-the-art resources in R&D, manufacturing and safety surveillance that help millions of patients see more clearly, move more freely and express themselves more fully. From our beginnings as an eye care company to our focus today on several medical specialties, including eye care, neurosciences, medical aesthetics, medical dermatology, breast aesthetics, obesity intervention and urologics, Allergan is proud to celebrate 60 years of medical advances and proud to support the patients and physicians who rely on our products and the employees and communities in which we live and work.
About National Headache Foundation
The National Headache Foundation (NHF) is a nonprofit organization that has pioneered the way headaches have been diagnosed and treated over the last 40 years. No other organization provides such comprehensive educational resources and tools to sufferers, their families, physicians who treat headache sufferers, allied healthcare professionals and to the public. The leaders of the organization are world-renowned experts in the field who have pulled together many easy-to-use tools and resources to help people better understand headaches and options for headache care. This information is available on the NHF website at www.headaches.org or by calling 1-888-NHF-5552 (M-F, 9 a.m. to 5 p.m. CT).
HealthyWomen (HW) is the nation's leading independent health information source for women. For more than 20 years, women have been turning to HW for answers to their most pressing and personal health care questions. HW provides health information through a wide array of online content and print publications that are original, objective and reviewed and approved by medical experts. Its website, www.HealthyWomen.org®, was recognized by ForbesWoman as one of the "Top 100 Websites for Women" and was named the top women's health website by Dr. Mehmet Oz in O, The Oprah Magazine and by Good Housekeeping magazine. To learn more, visit www.HealthyWomen.org.
(C)2011 Allergan, Inc. Irvine, CA 92612. APC18IX11
1. Natoli JL, et al. Global Prevalence of Chronic Migraine: A Systematic Review. Cephalalgia. 2010;30(5):599-609.
2. Population Projections, United States, 2004-2030, by state, age and sex, on CDC WONDER On-line Database, September 2005. U.S. population estimates: 18+ years of age (n=234,504,070). Available at http://wonder.cdc.gov/population-projections.html. Last accessed May 26, 2011.
3. Bigal ME, et al. Chronic Migraine in the Population. Neurology. 2008;71:559-566.
4. Headache Classification Subcommittee of the International Headache Society. The International Classification of Headache Disorders: 2nd edition. Cephalalgia. 2004;24(suppl 1):9-160.
5. Olesen J, Bousser M-G, Diener H-C, et al; Headache Classification Committee. New appendix criteria open for a broader concept of chronic migraine. Cephalalgia. 2006;26(6):742-746.
6.Manack A, Turkel C, Silberstein S. The evolution of chronic migraine: classification and nomenclature. Headache. 2009;49(8):1206-1213.
SOURCE Allergan, Inc.