National Survey Shows How Voters Rate Key Attributes Necessary For a Commander-In-Chief

Clinton more Confident and Influential, Sanders more Sincere and Trustworthy

Among Republicans, Trump is Confident/Influential, Carson more Intelligent, Kasich most Experienced, Rubio most Articulate, and Cruz does not lead in any key presidential attribute

Feb 26, 2016, 16:35 ET from E-Score

LOS ANGELES, Feb. 26, 2016 /PRNewswire/ -- A new national survey from E-Poll Market Research measures perceptions of the current Presidential candidates among members of each political party along 46 personality and behavioral attributes. Among Democrats, results show Clinton and Sanders splitting the ballot on many attributes, with Clinton owning the traits most associated with statesmanship (Experienced, Influential and Confident) while Sanders wins on attributes associated with likeability (Sincere and Trustworthy).

Among Republicans, Trump is perceived as most Confident and Influential. Carson is the anti-Trump, perceived as the most Appealing, Intelligent, Sincere and Trustworthy. Rubio is noted as most Articulate, while Kasich is most Experienced. Cruz does not lead in any of the presidential attributes.

Evolving Perception of Clinton
Since her last presidential campaign in 2008, Clinton has increased her appeal, especially among women, and held very strong or grown in the presidential attributes including Experienced, Influential and Confident. Since 2008 she is considered less Sincere and Trustworthy by Democrats, and particularly male Democrats.

 

2016 Presidential Candidates: Perceptions Among Democrats


FEMALE DEMOCRATS


MALE DEMOCRATS








Attribute

Hillary Clinton

Bernie Sanders


Attribute

Hillary Clinton

Bernie Sanders

E-Score

82

87


E-Score

82

87

Appeal

64

63


Appeal

51

66

Articulate

44

34


Articulate

26

49

Confident

57

33


Confident

36

36

Experienced

54

43


Experienced

49

48

Intelligent

62

54


Intelligent

43

52

Sincere

18

42


Sincere

13

38

Trustworthy

17

30


Trustworthy

8

41


Source: E-Score

 

Perceptions of Hilary Clinton: Then and Now








FEMALE DEMOCRATS


MALE DEMOCRATS




 Attribute

2008

2016


 Attribute

2008

2016

E-Score

75

82


E-Score

75

82

Appeal

55

64


Appeal

49

51

Experienced

54

54


Experienced

49

49

Influential

50

55


Influential

55

30

Confident

58

57


Confident

53

36

Sincere

24

18


Sincere

21

13

Trustworthy

23

17


Trustworthy

21

8









Source: E-Score

 

2016 Presidential Candidates: Perceptions Among Republicans


Attribute

Donald Trump

Ben Carson

Ted Cruz

Marco Rubio

John Kasich

E-Score

76

82

49

60

40

Appeal

46

67

46

60

33

Articulate

14

32

28

37

35

Confident

45

35

43

43

35

Experienced

36

36

27

28

44

Influential

41

26

29

32

18

Intelligent

38

68

49

56

48

Sincere

9

42

20

22

24

Trustworthy

10

34

22

31

26


Source: E-Score

 

Methodology:

E-Score surveys conducted among 1,000 persons aged 18+with general representation across income, age, education and geographic demographics to represent a cross-section of the U.S. population. 2016 Surveys conducted February 5, 2016. 2008 Survey conducted June 9, 2008. All numerical figures except E-Score represent % of respondents.

About E-Score:

E-Score has been the leader in personality ratings for more than 15 years, and tracks public opinion on more than 9,000 entertainers, athletes, politicians and newsmakers. E-Score is a product of E-Poll Market Research, a full-service consumer research company. More information is available at www.epollresearch.com

Randy Parker
877-MY-EPOLL x25 
press@epoll.com  
www.epollresearch.com

 

SOURCE E-Score



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