National Underwriter Property & Casualty Announces Winners for Best Agency Website in the Commercial Agency Awards for Excellence

NEW YORK, June 20, 2014 /PRNewswire/ -- National Underwriter Property & Casualty has announced winners of the 2014 Commercial Agency Awards for Excellence in the Best Agency Website category.

The program recognizes an overall winner plus two finalists. The 2014 Best Agency Website Award winner is R&R Insurance Services of Waukesha, Wis. Since redesigning its website and moving content to a platform that utilizes inbound marketing, online quote requests at R&R Insurance have nearly quadrupled and website visits are up 50%. Judges singled out the agency's dedication to and use of SEO, analytical tools and integrated brand awareness. R&R Insurance Services profile is featured in the June issue of National Underwriter Property & Casualty and on PropertyCasualty360.com.

"As our carriers look to R&R Insurance as a distribution channel of their products and services, the fact that people can view our website to become better-educated consumers helps everyone. This award differentiates R&R from other agencies and we proudly accept this award as recognition that our agency is on the forefront of technology," said President and Owner Ken Riesch. "Today, people turn to the Internet as their primary source of information. We strive to be more than insurance brokers; we aim to be the knowledge brokers," Riesch added.

The 2014 Best Agency Website finalists include:

• Watkins Insurance Group: Comprehensive quote, online chat and a client portal boosted traffic by 40% since 2013.
• Seibert Insurance Agency: Initiated a "drip" campaign when a prospect requests a quote.

Independent agencies entered the award program by completing an extensive application and providing an essay describing their unique approaches and success stories. An independent panel of judges reviewed each submission and graded websites on factors including appearance, mobility, brand awareness and multimedia. 

"National Underwriter is pleased to recognize R&R Insurance Services for its robust website," said Melissa Hillebrand, Managing Editor of National Underwriter Property & Casualty. "This agency and our other two exemplary finalists enhance their positions in a competitive market by strategically committing to relationship development, analytical tools and integrated brand awareness through their web portals."

The 2014 Commercial Agency Awards for Excellence program highlights distinction in three categories, with awards given to winning agencies throughout the year. NU Property & Casualty is currently accepting applications for the excellence in Sales & Marketing category. The winning agency will be revealed in November and receive an iPad. View the application and rules today for the Sales & Marketing category.

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Media Contact:
Melissa Hillebrand
Managing Editor
National Underwriter Property & Casualty
312-651-0321
[email protected]

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SOURCE Summit Professional Networks