MADISON, N.J. and WALTHAM, Mass., Nov. 3, 2015 /PRNewswire/ -- NRT LLC, the nation's largest residential real estate brokerage company, today announced that its personal lines insurance entity has been rebranded and will now operate as Castle Edge Insurance Agency. Originally formed as NRT Insurance Agency in 1996, Castle Edge Insurance Agency is an independent provider of personal lines insurance products and currently does business in 36 states and the District of Columbia.
The Castle Edge name evolved from employee contest entries and stood out for the way it blended the reliability of a traditional insurance brokerage with the innovative instincts of a forward-thinking agency.
"We identified attributes such as strength, trust, service excellence, and product diversity as qualities we'd like our new name to reflect," said Ryan Gorman, NRT senior vice president of strategic operations. "We also wanted it to be memorable and relatable – a name that would help consumers better understand the agency and the edge we provide."
The company's personal lines insurance products include: Homeowners, Renters, Automobile, Condominium, Watercraft, Investment Properties, Flood Umbrella Liability, and Vacant Property.
Castle Edge also launched its CastleEdge.com website, which will continue to evolve with the introduction of useful new features such as online quote requests. The Castle Edge name inspired a logo design with the signature green wedge, a bold, defining element that forms the basis of the graphical look and feel used throughout the agency's revamped print and digital communications.
"Taken together, these Castle Edge branding components will help elevate the agency's image and profile, while still holding true to its core values, said Ken Fries, president of Castle Edge Insurance Agency. "The Castle Edge brand name gives our sales representatives a strong identity they can use every day to highlight what we believe is one of our greatest strengths – the edge we provide to our clients through an intelligent, consultative sales approach that leverages more than 23 different insurance carriers to offer the best possible mix of coverage and value for their personal insurance needs."
Gorman added, "Castle Edge is the kind of company more and more consumers will consider a worthwhile partner in protecting their most valuable assets."
About Castle Edge Insurance Agency
Castle Edge Insurance Agency is one of the country's leading independent providers of personal lines insurance products. Originally formed as NRT Insurance Agency in 1996, Castle Edge currently does business in 36 states and the District of Columbia. The company offers the convenience of one-stop shopping and skilled agents who know how to listen and go that extra step to find the policy or combination of policies that provides the essential protection customers need for their most valuable assets. Castle Edge Insurance Agency is part of the NRT family companies. NRT LLC is the nation's largest residential real estate brokerage firm in the United States.
About NRT LLC
NRT LLC is the nation's largest residential real estate brokerage firm. NRT owns and operates companies in more than 50 of the 100 largest metropolitan areas in the United States, with approximately 780 offices and approximately 46,700 independent sales associates. NRT is the subsidiary of Realogy (NYSE: RLGY) that operates all company-owned real estate brokerage offices under Realogy's Coldwell Banker, Coldwell Banker Commercial® Sotheby's International Realty®, and ZipRealty® brands, as well as powerful regional and local brands, The Corcoran Group® and Citi Habitats.
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SOURCE NRT LLC