Natrol® Introduces Three New Innovative Products to Support Beauty and Anti-Inflammatory Needs

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May 18, 2016, 08:30 ET

CHATSWORTH, Calif., May 18, 2016 /PRNewswire/ -- Natrol LLC, a leading U.S. manufacturer of vitamins and supplements is introducing three new products, Natrol Skin, Hair & Nails, Natrol Biotin Plus and Natrol Extra Strength Turmeric. This is the first product introduction since being under new ownership by Aurobindo Pharma USA Inc. The new products will be on store shelves in May at select retailers nationwide, such as Walgreens, Sprouts and other health food retailers.

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Skin, Hair & Nails and Biotin Plus are the newest additions to Natrol's growing suite of beauty products. Focusing on skin health and vitality, both products are anchored with clinical strength lutein. Clinical research has shown that the daily intake of 10mg of clinical strength lutein can help to improve skin hydration and elasticity. This nutrient helps protect the skin against exposure to sunlight and the environment, per research published in Skin Pharmacology and Physiology.¹

"To date, lutein has primarily been associated with eye health, but it has been shown to have a significant effect on skin. Most beauty supplements available in the marketplace do not include this essential ingredient for skin health. Natrol is the first to apply it in the beauty segment," said Michelle Baron, Brand Manager, Innovation, Natrol.

A soon-to-be beauty "must-have," Natrol Skin, Hair & Nails focuses on skin health by helping protect against free radicals and oxidative damage from pollution and harmful UV rays. The lutein ingredient helps by hydrating and improving skin elasticity. In addition to the clinical strength lutein, the new product has a wealth of beauty nutrients such as 5000mcg biotin, an important B-vitamin that helps strengthen hair and nails, and complexion enhancing ingredients collagen and hyaluronic acid. Rounding out the quality and value of this product, Vitamins A, C, D, B12, B6, and minerals copper and zinc, alpha-lipoic acid and horsetail have all been added to help improve overall health of skin, hair and nails. Natrol Skin, Hair & Nails provides this complete beauty blend in just one pill per day.

Natrol extends its focus on beauty and skin health with its Biotin Plus product. Featuring 10mg of lutein and 5000mcg of biotin, Biotin Plus helps revive hair, strengthen nails and hydrate skin.

Natrol Extra Strength Turmeric provides support for a normal healthy inflammation response, heart and joint health. Turmeric is derived from the root of the Curcuma longa plant and has been utilized in Chinese medicine for various conditions. Natrol Extra Strength Turmeric features CurcuWIN®, a proprietary form of curcumin that increases absorption of curcuminoids. Turmeric derives its power from curcuminoids. Those found in CurcuWIN are retained at higher levels in the body than standard extracts. CurcuWIN has been clinically shown to be absorbed 46 times more than 95 percent standardized curcumin extract. It has demonstrated longer sustained periods of curcuminoid availability at high levels of concentration that gives the body potent antioxidant protection for cellular health.

"The majority of turmeric products in the market place are not easily absorbed by the body. Natrol uses CurcuWIN delivery method to allow consumers to get the most out of their turmeric supplement," notes Baron.

Committed to quickly innovating and adapting for the consumer, Natrol develops new products with on-the-go modern lifestyles in mind to help consumers own their health. Natrol products have proven efficacy that meet specific needs, empowering consumers to take charge of their health and well-being. Natrol guarantees efficacy on all products through the expiration date and is backed by rigorous testing from source to bottle.

About Natrol, LLC:
Under new ownership, Natrol LLC, a subsidiary of Aurobindo Pharma USA Inc., is one of the nation's leading manufacturers of vitamins and supplements. Established in 1980, Natrol produces quality vitamins and supplements including herbs and botanicals, multivitamins, specialty and sports nutrition to proactively manage and maintain good health. The Natrol family of brands includes Natrol, MRI, PROLAB, Laci Le Beau, NuHair, and Shen Min. Products are available in health food retailers and other online retailers. Natrol distributes products nationally as well as internationally in over 50 countries. Visit www.Natrol.com for more information.

References

¹ Palombo P, Fabrizi G, Ruocco V, Ruocco E, Fluhr J, Roberts R, Morganti P, Beneficial Long-Term Effects of Combined Oral/Topical Antioxidant Treatment with the Carotenoids Lutein and Zeaxanthin on Human Skin: A Double-Blind, Placebo-Controlled Study. Skin Pharmacol Physiol 2007;20:199-210

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SOURCE Natrol