AUSTIN, Texas, March 9, 2017 /PRNewswire/ -- NaturallyCurly, the very first digital platform catering to all things texture, has expanded its collaboration with Modern Salon, the salon industry's leading head-to-toe beauty resource. Together, with texture! we will provide a digital resource for salon professionals featuring educational opportunities, the hottest trends and latest insights on what clients want from their curl expert.
Between NaturallyCurly's 19 years of expertise in the textured hair industry, and Modern Salon's leadership in serving professional stylists and salon owners, this relationship was a natural evolution. The texture! section on ModernSalon.com will function as an extension of the annual texture! supplement co-created with Modern Salon, leveraging content previously published by NaturallyCurly on CurlStylist.com. It allows both sites to continue the conversation about texture year-round. Now, when readers visit CurlStylist.com, they will be taken straight to texture! on ModernSalon.com.
"Our partnership with Modern Salon has been a ground-breaking initiative to educate and inspire stylists about how to work with curls, coils and waves," said Michelle Breyer, NaturallyCurly co-founder and Head of Business Development for TextureMedia, "Over the past six years, through our supplement, we have provided stylists the latest trends, products and educational opportunities. By joining with Modern Salon on our new co-branded texture! page, we will be better able to serve stylists 365 days a year with the tools they need to serve their curly clients."
"Modern Salon is happy to continue bringing the texture! conversation to our audience in new and engaging ways," Editorial Director Michele Musgrove says. "This important category keeps evolving and presenting opportunities for stylists to develop expertise, grow business and serve all clients completely and professionally. Collaborating with NaturallyCurly.com helps us connect stylists directly with curly clients' needs, wishes and feedback. There is a lot of great information we can share and explore with our communities and with our brand partners."
Beginning today, readers can visit the texture! page to find educational resources, top trends and insights from clients in an updated, year-round format! In addition, stylists can continue to receive newsletters by signing up for Modern Salon updates. Sign Up Now!
For more information on texture! visit ModernSalon.com/texture.
Texture is all about the opportunities available to every client. texture! by MODERN SALON and NATURALLYCURLY.COM keeps you current with latest curl news and views. From the slightest wave to the tightest coil, be the source of expertise for your curly clients and grow your texture business.
TextureMedia is the largest digital media company created to inspire, educate and empower the textured-hair community. Founded in 1998, the company influences up to $5 billion in hair care sales each year. TextureMedia operates a family of leading digital properties that engage multicultural beauty enthusiasts through original and user-generated content, branded entertainment, social media and commerce. Its monthly social reach is 26 million strong across its portfolio of brands, which include NaturallyCurly, the flagship, and first-to-market platform that champions the textured-hair consumer, SHOP NaturallyCurly, the premier e-commerce destination specifically for curly hair, CurlyNikki, the leading natural hair blogger site and TextureTrends which provides powerful consumer insights and solutions for brands and retailers with research needs about the multicultural haircare segment.
About Modern Salon
From a future professional entering cosmetology school to a new hair stylist earning her first chair to the owner/manager of the most successful salons and spas, Modern Salon Media is there, helping professionals choose the right products, services and education. Modern Salon is the salon industry's head-to-toe beauty resource. Salon professionals prefer Modern Salon because it's the only brand that gives them what they value most: step-by-step education, along with creative inspiration, to help them propel their careers forward. We showcase and demonstrate the products and tools to help salons best serve their clients' needs.
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