Nature Valley® Launches Three Products, Helps Those with Active Lifestyles Power Through Their Activities and Accomplish More of What They Love Category Innovator Expands Product Line with Breakfast Biscuits, Greek Yogurt Protein Bars and a New Variety of Protein Granola Suited for Those Seeking Energy

 

MINNEAPOLIS, Feb. 11, 2014 /PRNewswire/ -- Nature Valley® believes in providing people with the energy to do more of the things they love, and that a delicious source of energy can go a long way – whether enjoying a wholesome breakfast as part of a busy morning, or finding a few minutes for an afternoon pick-me-up. Today, Nature Valley announces three great-tasting products to satisfy people with an active lifestyle: Nature Valley® Breakfast Biscuits, Nature Valley® Greek Yogurt Protein bars, and a new Cranberry Almond variety of Nature Valley® Protein Granola. These new products make it easier to enjoy the taste of Nature Valley on-the-go, while providing energy to help take on daily tasks.

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"We've heard people asking for satisfying snack options that fit their busy schedules, and we're excited to introduce these new product offerings that will help them take on those busy mornings and refuel later in the day," said Kerry DeLaney, marketing manager for Nature Valley. "For most people, every day is a balancing act, navigating daily activities without the time for a break in the day. It's important to take a minute to recharge with foods that provide energy to help you do more of the things you love."

Nature Valley Breakfast Biscuits

New Nature Valley Breakfast Biscuits are a great way to start the day and help make mornings easier and more delicious. Made with real blueberries and honey, Nature Valley Breakfast Biscuits provide the ideal combination of convenience, great taste and breakfast satisfaction, offering more than 26 grams of whole grain in each four-biscuit serving. Available in two delicious varieties – Blueberry and Honey – Nature Valley Breakfast Biscuits are now available for a suggested retail price (SRP) of $3.89 for a box with five servings.

Nature Valley Greek Yogurt Protein Bars

Nature Valley Greek Yogurt Protein Bars are a delicious, protein snack option great for an active lifestyle, offering Nature Valley fans a good source of on-the-go protein. Made with real fruit, crunchy peanuts and almond pieces, the bars offer 10 grams of protein per serving. Available in two fruit varieties – Mixed Berry and Strawberry – Nature Valley Greek Yogurt Protein Bars are available for an SRP of $4.19 for a five-bar box.

Nature Valley Protein Granola in Cranberry Almond

Nature Valley Protein Granola makes it easier to enjoy the taste of Nature Valley anytime, anywhere, in a loose, bagged granola with energy from whole grain to keep you going. It is now available in three flavors, including a new variety – Cranberry Almond. Made with wholesome ingredients, including real almonds and sweetened cranberry pieces, each serving contains 10 grams of protein and at least 22 grams of whole grain (48 grams of whole grain recommended daily). Nature Valley Protein Granola is delicious and versatile: it can be sprinkled on yogurt, eaten with milk or enjoyed as an afternoon snack to satisfy mid-day cravings. The product can be found in the granola aisle at retailers nationwide for an SRP of $4.49 for an 11 ounce bag. Nature Valley Protein Granola is also available in two additional varieties – Oats 'n Honey and Oats 'n Dark Chocolate.  

To learn more about the Nature Valley franchise, visit www.NatureValley.com or the Nature Valley Facebook page.

About Nature Valley®

Nature Valley created the granola bar category in 1975 and brings great taste to active consumers looking for wholesome snacks. Nature Valley offers 10 varieties of great-tasting granola snacks: Crunchy Granola Bars, Breakfast Biscuits, Sweet & Salty Nut Granola Bars, Protein Bars, Protein Granola, Greek Yogurt Protein Bars, Soft-Baked Oatmeal Squares, Granola Thins, Chewy Trail Mix Bars, Roasted Nut Crunch Bars, and Yogurt Granola Bars.

SOURCE Nature Valley




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