NatureShare Releases Major Update to Award-Winning Audubon Birds App for iOS Field Guide App Now Includes Integration with the NatureShare Community

WOODSTOCK, Vt., Nov. 8, 2012 /PRNewswire/ -- NatureShare, an innovative social platform for the outdoor vertical and the market leader for nature and outdoor lifestyle mobile applications, today announced the release of a major update to its award-winning app Audubon Birds – A Field Guide to North American Birds available now on the App Store for iPhone, iPod touch, iPad and iPad mini.  The app now integrates with the NatureShare platform, allowing users to create geo-tagged bird sightings, photos and field notes, and share them with a community of tens of thousands of outdoor enthusiasts.

Audubon Birds is just one of the award-winning apps in the Audubon Guides mobile field guide series created in alliance with the National Audubon Society.  It is the first of the Audubon Guides titles to integrate the NatureShare platform, and future updates for the company's apps will transform these best-selling field guides into a dynamic shared social experience.  In addition to creating sightings, the platform allows users to create life lists, follow friend's postings, tag favorites, add comments, and share to Facebook.

The best-selling Audubon Birds app also features 820 bird species found in the United States and Canada with in-depth descriptions including range maps, information on habitat and behavior, over 3,200 high-quality photographs, and more than 8 hours of bird songs and calls. The update includes optimization for iPhone 5 and iOS 6 including native Facebook integration. The update also includes optimization for the 4" Retina display on iPhone 5 and iPod touch and supports the Facebook integration in iOS 6.

"Integrating NatureShare's powerful social functionality into the Audubon Birds app allows our users to connect and interact with other birders like never before," said Brendan Cahill, CEO of NatureShare.  "Now you can make sightings, comment on your friend's postings, and survey birding activity in the community wherever you are in real time."

David Yarnold, President of the National Audubon Society remarked, "We are very excited about these new features that will make this great app even better.  The NatureShare platform aligns with our mission to protect birds and their habitats and takes advantage of the latest technology to motivate people to experience and appreciate birds in the wild."

The Audubon Birds – A Field Guide to North American Birds app is available for $9.99 from the App Store on iPhone, iPod touch, iPad, iPad mini or at www.itunes.com/appstore.

About NatureShare:

NatureShare is an innovative social platform for the outdoor vertical and the leading publisher of mobile applications for nature and outdoor lifestyle. NatureShare, previously known as Green Mountain Digital, was founded in 2009 in Woodstock, VT. The company has designed and published more than 30 mobile apps for iOS, including Audubon Birds, Orvis Fly Fishing: The Ultimate Guide, and Sailing World: Knots and Splices.

www.natureshare.com

Media Contact:

Justine Riegel
jriegel@natureshare.com
802.332.6201 x210

SOURCE NatureShare



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