NEW YORK, Jan. 24, 2014 /PRNewswire/ -- Cloud computing headlines have been focusing on a handful of the industry's poster boys, such as salesforce.com, Rackspace and Amazon — in other words, horizontal cloud providers serving all types of businesses. Less visible, have been a larger number of vertical cloud (or SaaS) providers, that have been steadily building presence, by offering solutions that serve a market niche or specific industry. Even though they're a young market today, expect to see a larger number of these vertical cloud providers getting scale and attention, in 2014.
The rise of the vertical or industry cloud providers is the theme of the latest article published at Wired Innovation Insights, from Alok Misra, Cofounder and Principal at Navatar Group (@navatargroup), the financial services industry cloud provider. The article is available at:
In the article, Misra points out that in the cloud, creating products and acquiring customers is less expensive, which makes it easier for vertical cloud providers to build successful businesses by focusing on the needs of niche verticals or specific functional areas. He also discusses the challenges these cloud providers face and what the future may bring.
Misra's insights are derived from his first-hand experience at Navatar, a vertical cloud provider growing rapidly in financial services verticals such as asset management, investment banking and wealth management. He is also a regular cloud commentator and co-author of the book, "Force.com as your Key to the Cloud Kingdom."
About Navatar Group
Navatar Group (@navatargroup) is a financial services industry cloud provider for CRM and content management. Navatar's financial cloud solutions for asset management, wealth management, investment banking and capital markets are used by large and small firms in more than 30 countries, including PNC, Jefferies & Co, Cowen Group and Evercore Partners. Navatar's products are built on the Salesforce cloud platform and Box content platform.
To learn more about Navatar, watch this short video:
Navatar's cloud products are hugely popular because they are:
- Subscription based, so customers pay per seat, not by the hour.
- Ready to deploy out-of-the-box. There is no need to hire systems integrators or consultants.
- Fully supported by Navatar. Customers do not need IT staff.
- Connected to data sources from third parties. Customers do not need to build integration.
- Connected to custodians and broker/dealers. Customer's transactions and holdings' information are integrated.
- Connected to networks of other financial firms. Customers can easily find other parties with whom they can do business.
SOURCE Navatar Group