Navigate the Atlantic and Win a Samsung Galaxy Tab 10.1

One free concert, two hot indie bands, five Samsung Galaxy Tab 10.1s up for grabs tonight

To view the Social Media Release, click here: http://smr.newswire.ca/en/samsung-electronics-canada/navigate-the-atlantic-and-win-a-samsung-galaxy

MISSISSAUGA, ON, Aug. 4, 2011 /PRNewswire/ - Samsung Mobile Canada is giving Torontonians five more great reasons to hit the street for its pop-up concert this evening. At tonight's free concert featuring The Midway State and the Arkells, fans will get the chance to use their artistic flare to win five soon to be released Samsung Galaxy Tab 10.1s.

Last year, approximately ten thousand people gathered at Union Station for free a concert presented by Samsung Mobile, which featured a hugely popular indie band. This year, Samsung is once again bringing great indie bands to music fans and has added a contest to the celebration to increase the anticipation for its soon to be released Samsung Galaxy Tab 10.1.

"Samsung is thanking Torontonians for helping make it the Android vendor of choice in Canada with this free pop-up concert, plus the chance to win our new Galaxy Tab 10.1 that has tech enthusiasts buzzing," said Paul Brannen, vice-president of Samsung Mobile Canada. "The Samsung Galaxy Tab 10.1, with its unparalleled screen and dual core processor, is the ideal tool for enjoying music videos on, so we are asking Torontonians to be part of making the new video for The Midway State's hit single Atlantic in celebration of the device."

Remaking the Atlantic
Five lucky people will win the Samsung Galaxy Tab 10.1 by showing off their artistic talents for creating music videos. Individuals who want to enter the contest should join music fans at tonight's concert and film or take photos of The Midway State performing their new song, Atlantic, then submit them to www.samsung.com/videomashup. Winning entries will be used in Samsung's final video mash-up of Atlantic.

The final video for Toronto will be posted online on August 22 for Canadians to vote on, and the winners will be announced on August 29.

What's a party without a loot bag?
Along with the chance to win the new tablet, 50 social media savvy concert goers will leave with surprise bags of Samsung swag. To win, consumers should stay tuned to Samsung Mobile Canada on Twitter and Facebook for details and follow #samsungsecret

The free pop-up concert featuring The Midway State and the Arkells kicks off this evening at 5:30 p.m. at the corner of Wellington Street and Blue Jays Way in Toronto.

About Samsung Electronics Canada Inc. 
Samsung Electronics Canada, Inc. (SECA), a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning digital consumer electronics, information systems, telecommunications and home appliance products.

SECA upholds Samsung's mission to provide consumers with innovative digital convergence products that possess exceptional technology, quality, features, performance and value. The company oversees the Canadian operations of Samsung's consumer electronics and home appliance division, as well as its wireless terminals and information technology division.

Samsung has been a global TOP sponsor of the Olympic Games since 1997 and has been a presenting sponsor of the Olympic Torch Relay from 2004 to 2008. Samsung is also a proud sponsor of Hockey Canada, Stars on Ice and is the official HDTV sponsor of the NFL.

SOURCE Samsung Electronics Canada Inc.



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