NEW YORK, Nov. 3, 2016 /PRNewswire/ -- A Customer Perspective
This study is derived from a survey of IT decision makers around the world across multiple industries. It provides insightful information on what drives investment in IT solutions, the IT-related challenges that organizations face today, and most importantly, plans for IT budgets. Technologies covered include Enterprise Mobility Management, Social Media Management & Marketing Tools, eCommerce/mCommerce, Unified Communications & Collaboration, Infrastructure and Data Centers, Big Data and Analytics, Digital Marketing, Customer Experience Management, Cybersecurity, Internet of Things (M2M), ERP/Supply Chain Management/HR Management. There is section on Internet of Things that explores drivers, challenges, and different phases of implementation. End user companies will be able to benchmark themselves with regard to IT investments while IT companies will learn how to gain a competitive advantage over the next few years.
Excerpts from study:
-The top three IT challenges in United States are dealing with security threats, aligning with business strategies, and ensuring network stability and reliability.
-CIOs are more concerned than CEOs about dealing with security threats and migrating to the cloud.
-Cybersecurity may be the top IT investment today, there will be a shift towards enterprise solutions such as UC and mobility management. IoT will also grow rapidly.
-Companies with the strongest revenue growth reported greater usage of technologies that improve sales and marketing effectiveness and attaining and retaining their workforce.
-Companies with the strongest growth find that enterprise mobility management has a big impact on revenues.
-Social media management and marketing tools, eCommerce and mCommerce, and digital marketing solutions are the top three technologies that impact revenues.
-Top security concerns include cyber-crime, malware, and espionage.
-mCommerce is considered critical or very critical by two-thirds of organizations.
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