NEW YORK, Oct. 25, 2016 /PRNewswire/ -- A Customer Perspective
This study is derived from a survey of IT decision makers around the world across multiple industries. It provides insightful information on what drives investment in IT solutions, the IT-related challenges that organizations face today, and most importantly, plans for IT budgets. Technologies covered include Enterprise Mobility Management, Social Media Management & Marketing Tools, eCommerce/mCommerce, Unified Communications & Collaboration, Infrastructure and Data Centers, Big Data and Analytics, Digital Marketing, Customer Experience Management, Cybersecurity, Internet of Things (M2M), ERP/Supply Chain Management/HR Management. There is section on Internet of Things that explores drivers, challenges, and different phases of implementation. End user companies will be able to benchmark themselves with regard to IT investments while IT companies will learn how to gain a competitive advantage over the next few years.
Excerpts from study:
-The wholesale, distribution, and logistics industries are embracing digital transformation. With regard to the phase of Internet of Things (IoT) deployment, 47% of the respondents completed internal deployments while 40% provided live IoT services and 35% implemented small trials with customers, distributors, and suppliers. Most of the other industries we covered in our study were primarily in the watch and learn phase.
-Security risks and managing data protection and privacy requirements are the main restraints to deploying IoT. The drivers for investment in IoT include to collect customer usage data, boost customer service/marketing, and optimize field or on-site operations.
-In general, dealing with security threats, ensuring network stability/ reliability, and aligning IT with business strategies are top IT challenges in the wholesale, distribution and logistics industries.
-Gaining a competitive advantage and improving customer experience become more important factors in IT investment decisions over the next few years.
-Companies with high margins found social media management and marketing tools to have a greater impact on revenues than those with modest or moderate margins.
-Infrastructure and data centers, eCommerce/mCommerce, and social media management & marketing tools are the top three technologies that help manufacturing companies reduce costs.
-Cyber-crime, malware, and cyber espionage are the top three security concerns in the wholesale, distribution, and logistics industries.
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