NEW YORK, Jan. 9, 2012 /PRNewswire/ -- NBC News and Newsweek & The Daily Beast today announced a joint digital initiative that will focus on 2012 election campaign coverage. Under the agreement, the magazine and Web site will have access to NBC News' deep bench of political reporters and high-quality video content, as well as opportunities to collaborate with NBC News at upcoming national debates during the election.
Coverage from the field will include online dispatch interviews with NBC News journalists, video from NBC News, MSNBC and NBCPolitics.com, and social media updates from the NBC News team along the campaign trail. The bulk of this content will come from NBC News' 2012 Political Embeds--who have covered the election and Republican presidential candidates on the road since July 2011. There will also be weekly exclusive content commissioned by Newsweek & The Daily Beast. Video content will utilize the msnbc.com player.
"NBC News' digital team is thrilled to work with Newsweek & The Daily Beast around the 2012 election," said Vivian Schiller, Chief Digital Officer at NBC News. "By leveraging the strengths of each news organization, we'll be able to deliver the best political coverage to more users than ever before."
"Combining the vast resources of NBC News with the reach of Newsweek & The Daily Beast, with writers such as Peter Boyer, Andrew Sullivan, Eleanor Clift, Howard Kurtz, David Frum, Michelle Goldberg, Michael Tomasky and Paul Begala, this alliance will offer our readers access to NBC's premier campaign video and reporting throughout the election," said Mark Miller, Director of Editorial Operations for Newsweek & The Daily Beast.
Users can expect shared content to appear in Newsweek and on The Daily Beast beginning in January 2012.
About The Newsweek Daily Beast Company
The Newsweek/Daily Beast Company LLC formed in February 2011 when the revered print brand and the thriving young news site completed their merger, bringing together the warp speed 24/7 website with the depth, analysis, and investigative power of a great print magazine. The combined operation now attracts over 10.7 million unique online visitors a month and the magazine reaches 14 million readers across America, and millions more through its international editions.
About NBC News
NBC News has been a leading source of global news and information for more than 75 years. Every week, NBC News provides more than 30 hours of television news programming, including the top-rated NBC Nightly News with Brian Williams, Today and Meet the Press programs. Dateline NBC and Rock Center with Brian Williams are the network's primetime newsmagazines. NBC is the only broadcast news division with an affiliated cable channel, MSNBC, which provides 24-hour-a-day coverage of news events around the globe. Online, msnbc.com is the number one video news site on the Internet. NBC News has also built an engaged following on Facebook, Twitter and other social networks.
About the MSNBC Digital Network
The MSNBC Digital Network is a collection of innovative and powerful news brands that deliver the most compelling, diverse and visually engaging stories on the consumer's platform of choice. The world-class brands featured in the digital network include msnbc.com, TODAY.com, NightlyNews.com, TV.msnbc.com, Newsvine and EveryBlock. The Msnbc Digital Network provides something for every news consumer with its comprehensive array of offerings that deliver the best in breaking news, original journalism, lifestyle features, commentary and local updates down to the block level.
SOURCE The Daily Beast