NBCUniversal Announces Additional Executive Appointments to Digital Ad Sales Organization
Phil Cara and James Kreckler Appointed Senior Vice President, Advertising Sales
Aaron Radin Joins As Senior Vice President, Partnerships & Portfolio Products
NEW YORK, Aug. 8, 2013 /PRNewswire/ -- NBCUniversal announced today three key appointments within the company's digital advertising sales organization. Phil Cara has joined the company as Senior Vice President, Digital Entertainment Advertising Sales to oversee digital ad sales for a portfolio of sites anchored by Fandango and E! Online. James Kreckler has been promoted to Senior Vice President, Digital Entertainment Advertising Sales and will drive revenue and create effective marketing campaigns for NBCUniversal's entire digital entertainment portfolio. Aaron Radin has joined in the new position of Senior Vice President, Partnerships & Portfolio Products, to spearhead the creation of new portfolio advertising products and platform initiatives across NBCUniversal's portfolio.
NBCUniversal's impressive portfolio includes more than 50 digital properties in Entertainment, Sports and News, with more than 100 million monthly unique visitors, as well as two broadcast networks—Spanish and English language—and 18 cable networks.
Cara and Kreckler will report to Scott Schiller, Executive Vice President, Digital Advertising Sales. Radin will report to Krishan Bhatia, Executive Vice President, Digital Strategy & Operations.
"With Aaron's entrepreneurial background and deep experience in the interactive TV, web and mobile space, he will play an important role in leading NBCUniversal's efforts to partner with technology and new media companies and in developing new platforms to provide advertisers greater opportunities to connect with our audiences and content across the portfolio," said Bhatia.
Before joining NBCUniversal, Radin served as CEO at Toura, a company he founded in 2009, which developed a leading technology platform for the efficient and cost-effective distribution of content to any smartphone or tablet device. Previously, Radin led sales and business development efforts at Radio One in 2009, and at CBS Television Stations Digital Media Group from 2004-2008 where he helped oversee the re-launch of their respective digital properties. Radin has held positions at GoldPocket and The Walt Disney Company where he launched multiple interactive television initiatives.
"Phil and James have a strong understanding of how our entire powerful portfolio can uniquely serve advertising partners and offer them the reach and scale of our diverse digital entertainment properties," said Schiller. "With their deep roots in media, they are a great addition to our team, as we continue to enhance our bench strength to strategically support our clients."
Cara brings 25 years of experience in customer relationships, sales management as well as marketing, having held positions at Fortune 500 companies including AOL and Yahoo. Before joining NBCUniversal, Cara served as Senior Vice President, Sales at The Huffington Post from 2010-2013, where he oversaw and developed the company's social and native advertising revenue. And, Cara joined AOL as Vice President of Sales prior to the company's acquisition of The Huffington Post in 2009. From 2001-2008, Cara was Executive Director of Sales at Yahoo. Additionally, during his tenure at Yahoo, Cara co-founded Yahoo Consumer Direct, a strategic partnership with Nielsen that successfully grew Yahoo's CPG and retail business.
Kreckler joined NBCUniversal in January 2012 as Vice President, Advertising Sales for iVillage, the largest content-driven community for women online, where he led revenue for the business, helping to reestablish iVillage as a premiere destination for consumers and advertisers. He has more than 15 years of experience in sales and marketing management with interactive media and financial service companies, including DoubleClick Inc., Rodale Inc. and AOL.
NBCUniversal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is owned by Comcast Corporation.