RONKONKOMA, N.Y., Nov. 14, 2016 /PRNewswire/ -- NBTY Inc. announced today that it is changing its corporate name to The Nature's Bounty Co. to better reflect its commitment to global wellness.
Steve Cahillane, President and CEO of The Nature's Bounty Co., said, "For millions of people around the world, Nature's Bounty® and all our brands are an important part of their daily lives, helping them achieve their wellness goals. As a wellness company, we are committed to providing people with thousands of high quality products that help to complement their lifestyles and their physical health. As a name, The Nature's Bounty Co. more accurately reflects the commitment we have to supporting wellness by leveraging science and nature."
The Nature's Bounty Co. includes three key businesses: Consumer Products Group, Holland & Barrett International and Puritan's Pride. The Nature's Bounty Co. offers over 16,000 products that are sold in more than 100 countries around the world. With high quality vitamin, supplement, sports & active nutrition and ethical beauty products, The Nature's Bounty Co. brands are some of the most trusted in the health and wellness industry.
"Our company and our brands have a long and rich history that we can trace back 145 years to the inception of our Holland & Barrett business," said Cahillane. "The deep-seated and positive brand equity that comes with the Nature's Bounty name is a great strength in the minds of our customers, our consumers and our Associates. The time is right to embrace the name of our flagship brand as we continue our mission to make wellness attainable for people around the world."
The Nature's Bounty Co. family of brands includes its flagship brand, Nature's Bounty®, as well as other leading brands such as Sundown Naturals®, Solgar®, Holland & Barrett®, Osteo Bi-Flex®, Ester-C®, MET-Rx®, Pure Protein®, Balance®, Body Fortress®, Puritan's Pride® and most recently, Organic Dr.® among others.
About The Nature's Bounty Co.
The Nature's Bounty Co. has a history of championing health and wellness tracing back 145 years. Putting science and the highest quality standards at the heart of our business, the brands of The Nature's Bounty Co. are some of the most trusted in the world. Always motivated by our commitment to excellence, our vision for health and wellness has inspired leading brands such as Nature's Bounty, Sundown Naturals, Solgar, Holland & Barrett, Osteo Bi-Flex, Ester-C, MET-Rx, Pure Protein, Balance, Body Fortress, Puritan's Pride and Organic Dr.®, among others. As a leading global manufacturer, marketer, distributor and retailer of vitamins, nutritional supplements, sports & active nutrition and ethical beauty products, The Nature's Bounty Co. is committed to supporting wellness in all its forms. For more information please visit: www.NaturesBountyCo.com.
Director, Corporate Communications
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SOURCE The Nature's Bounty Co.