NComputing Launches Global PR Campaign to Accelerate Awareness of its Role in Transforming the Economics of Desktop Computing

SAN FRANCISCO and LONDON, July 20 /PRNewswire/ -- NComputing, global leader in desktop virtualization, has appointed BondPR International, the specialist in multi-country PR and communication campaigns, to increase awareness of its award-winning technology and access devices.  The global PR campaign will focus on expanding NComputing's existing leadership positions in education and small business, and accelerating growth in the enterprise market.    

Jim McHugh, Senior Vice President Marketing at NComputing said, "Even though we have an extensive customer base around the world, building awareness of our story is critical as we focus attention on the global enterprise market.  Our challenge was to find a PR partner with a strong strategic core, proven technology and business smarts, plus true international execution capability that can deliver in major and emerging geographies. While we had discussions with the traditional large agencies, we appointed Bond PR because they clearly got our business, provide international strategy and campaign management from a single contact based in the US, and seamless and scalable execution via its US, London and Singapore hubs."

Said BondPR International Group CEO Tom Burgess, "NComputing has all the ingredients of a great business and technology story. While it is a global story, it has to be told to different audiences in different geographies with different nuances.  This is exactly where BondPR International excels.  Plus, our business model of single point of contact, minimal reporting, maximum media engagement, and the swift load balancing of in-country campaign resources ensures results are measured in story impact not reporting and coordination efforts."

NComputing's PR campaign is led out of San Francisco by Debra Raine, Rainemakers BondPR.

BondPR replaces Hill & Knowlton as NComputing's global PR agency of record.

Since appointing Bond PR in June, NComputing's campaign is already being executed in US, UK, Singapore, India, Uganda and Macedonia.  

About NComputing NComputing, Inc. is the fastest growing desktop virtualisation company in the world with over 20 million daily users in 140 countries.  The company's award-winning, patented technology lowers desktop computing costs, improves manageability, and reduces both energy consumption and e-waste.  It is the perfect solution for leveraging the power and potential of PCs and cloud computing.  To learn more about NComputing, visit www.ncomputing.com.

About BondPR BondPR is a public relations agency specialising in coordinating and executing multi-country integrated public relations and communications campaigns with one contact, reporting and billing point. Currently active in over 50 countries, BondPR has regional hubs in London, Paris, Munich, Prague, Dubai, Buenos Aires, San Francisco, Singapore and Sydney. Together with trusted delivery partners, BondPR professionals in place in 80 cities around the world offer scalable, seamless and measurable support to clients as well as to other public relations firms.

SOURCE Rainemakers, BondPR and NComputing