Near Field Communication (NFC) Workshop Added to RFID in High Tech 2013 Conference Function of RFID technologies in high tech sector to be discussed during RFID Journal's second technology sector-focused event

NEW YORK, Aug. 8, 2013 /PRNewswire/ -- RFID Journal announced today that a workshop focused on Near Field Communication (NFC) has been added to the conference program for RFID in High Tech 2013 ( The conference and exhibition, focused on the use of radio frequency identification technology within the high-tech value chain, will be held on Oct. 2-3, at the Hilton San Francisco Airport Bayfront Hotel, located in San Francisco, Calif.

Radio frequency identification technologies are delivering benefits along the entire value chain in the high-technology sector. Therefore, RFID Journal designed RFID in High Tech to help product and application designers, electronics retailers and other businesses understand how the technology is being used to improve operations and enable product differentiation in the highly competitive world of consumer electronics.

NFC, an exciting short-range wireless-connectivity technology, dramatically simplifies the way in which consumer devices interact with one another, and helps people speed up connections, receive and share information, and make fast and secure payments. The NFC Workshop, sponsored by RFID Academia, will explain how companies can employ the technology to engage customers, enrich data collected to learn more about their audience, and enhance products and the consumer shopping experience.

RFID in High Tech will bring together existing and potential end users, as well as vendors, looking to learn about the benefits that RFID technology can provide for their operations. What's more, the leading hardware, software and services providers will be there to demonstrate their latest solutions.

In addition, the conference will feature Fast-Track RFID Applications Developers Training on Oct. 2. This instructor-led course, offered as part of RFID4U's Fast-Track series, teaches software application developers how to build the next generation of rich, interactive applications for passive ultrahigh-frequency (UHF) RFID readers and peripherals.

For more information, please visit the RFID in High Tech Web site,, or contact attendee registration at or (631) 249-4960.

About RFID Journal
RFID Journal is the leading source of news and in-depth information regarding radio frequency identification (RFID) and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision-makers worldwide—online and at face-to-face events. For more information, visit

For more information, contact:
Sonja Valenta
Director of Marketing
RFID Journal
(212) 584-9400

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