BIRMINGHAM, Mich., Jan. 3, 2017 /PRNewswire/ -- Near Perfect Media, a Birmingham, Mich.-based public relations agency, has hired Sara Locricchio as senior vice president. The agency, which also has offices in San Francisco, California, provides public relations, crisis management, marketing and event services to corporations, professionals and celebrities.
"Sara's more than 20 years of experience will bolster the significant growth we've experienced over the last couple of years," said Justin Near, president and founder of Near Perfect Media. "Her global media relations expertise and ability to develop and implement strategic communication plans will be a great benefit to our more than 40 clients."
Locricchio most recently spent more than a decade with Mullen and then MSL Group, working with a variety of clients within General Motors, including electrification communications, Buick, GMC, GM's Energy & Environment Strategy Board, and the new car sharing service, MAVEN. Her focus has been strategic communications programs focused on garnering lifestyle and tech media coverage.
"I look forward to applying my experience in the automotive sector to other industries and am eager to help grow Near Perfect Media," Locricchio said. "As Detroit and the surrounding communities continue to gain local and national attention, and more businesses open and expand, we want to be part of telling that story."
A Beverly Hills, Mich. native, Locricchio is a graduate of Michigan State University.
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SOURCE Near Perfect Media