NEFCU Banks On Greater Awareness With Selection Of DeVito/Verdi As Its Advertising Agency
Long Island Credit Union Seeks To Expand Its Appeal And Differentiate Itself Among Banks and Other Credit Unions
NEW YORK, Feb. 4, 2013 /PRNewswire/ -- NEFCU, a leading credit union serving Nassau and Suffolk counties, has named DeVito/Verdi its new advertising agency, signaling a strong intention to set itself apart among fellow credit unions and traditional banks on Long Island. The hiring of the New York based advertising agency was announced today by Edward P. Paternostro, president and CEO of NEFCU.
NEFCU is currently the third largest credit union on Long Island. The hiring of the award-winning ad agency is an indication that the credit union will be undertaking an aggressive campaign to attract new members, position itself as a smart and refreshing alternative to traditional banks, and gain share from its competitors.
"We are very excited to be working with such a creative agency like DeVito/Verdi," said Paternostro. "At NEFCU, we provide our members with better products and services at significant savings. Working with DeVito/Verdi will allow us to spread the word to more Long Islanders and introduce them to a better way to do their banking."
DeVito/Verdi was named the credit union's agency of record following a six-month review that was narrowed down to four finalists.
"This is one of the great 'finds' for consumers," said Ellis Verdi, president of DeVito/Verdi. "Once a consumer understands all that NEFCU has to offer, there is really no reason to bank anywhere else. It's an exciting opportunity for us."
NEFCU is one of Long Island's leading not-for-profit full-service financial institutions that proudly offers its affordable banking services to all Long Islanders. With $2 billion in assets and more than 150,000 members, NEFCU is headquartered in Westbury, NY and has branches and a shared branch network throughout Nassau and Suffolk Counties. To join NEFCU, eligible members must live, work, worship, attend school, or regularly conduct business in Nassau and/or Suffolk Counties (excluding the townships of East Hampton, Southampton and Shelter Island). Existing NEFCU members may also sponsor in immediate family members or household members. For more information about NEFCU, visit www.myNEFCU.org, call 516-561-0030 or find them on Facebook at https://www.facebook.com/NEFCU.
DeVito/Verdi, a privately held company, has been recognized as one of the most exceptional creative agencies in the industry. Its lengthy list of industry awards includes the top prizes at the Clios, Radio Mercury, Cannes, Andy, Addy and One Show award ceremonies.
DeVito/Verdi is an idea-driven agency that employs traditional and non-traditional approaches to achieve creative excellence. The agency has developed a strong digital expertise to broaden and complement its longstanding creative reputation.
The agency has been voted "Best Agency" six times over the last 12 years by the AAAA, and has created some of the most memorable ad campaigns of the past 20 years. DeVito/Verdi strives for excellence and maintains a unique level of prestige within the advertising industry, as evidenced by its work for such clients as Kohl's, Legal Sea Foods, North Shore/Long Island Jewish Health System, The National Association of Broadcasters, Daffy's, Sony, Canon, Duane Reade Drug Stores, BMW, Varian Medical Systems, Esquire Magazine, Men's Wearhouse, TimeOut Magazine, Grey Goose Vodka, EPC Cigar Co., eCampus, SteinMart, Reebok, Hotwire.com, Office Depot, Appleton Rums, Pepsi/SOBE, Corazon Tequila, Empire Kosher Chicken, Acura, Massachusetts General Hospital, Abington Memorial Hospital, CarMax, Sports Authority, For Eyes Optical and others. For more information on DeVito/Verdi, visit www.devitoverdi.com.
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