Neiman Marcus Debuts Forevermark

DALLAS, Nov. 18, 2011 /PRNewswire/ -- Neiman Marcus announces today that ten stores will carry Forevermark diamonds beginning this week. Three Forevermark Collections were created exclusively for Neiman Marcus as part of the US launch of the Forevermark diamond brand this fall.

(Photo: http://photos.prnewswire.com/prnh/20111118/DA09435)

Having launched internationally in 2009, Forevermark, a diamond brand from the De Beers group of companies, quickly made an impact with discerning consumers. Forevermark diamonds are uniquely inscribed with an identification number that carries a promise that they are rare, beautiful and that they have been responsibly sourced. Less than one percent of the world's diamonds are eligible to become a Forevermark diamond.

The Forevermark Collection hand-made exclusively for Neiman Marcus is focused around the Forevermark diamond's unique and precious qualities, evoking an Art Deco bespoke design with a Forevermark diamond and icon at the center of each piece.  Seven one-of-a-kind "Bespoke" Collection Diamond and Platinum Rings sit at the heart of the Collection, also inspiring a five-piece "Deco" Collection and four-piece "Princess" Collection, all set in 18K White Gold. From the custom cut Forevermark Diamond Baguettes, to the torsade of chains featured in the "Deco" Collection Earring and Necklace, this sixteen piece Collection comprised of rings, necklaces and earrings, was designed by Designer Maria Canale to be both treasured as timeless design but also easily worn for the Neiman Marcus customer.

"We are proud to welcome Forevermark into the Neiman Marcus stores and look forward to offering our customers an opportunity to experience our exclusive diamond collection featuring Forevermark diamonds," said Ann Stordahl, Senior Vice President, General Merchandise Manager, Precious Jewelry.

Complementing the Neiman Marcus store launch Forevermark and Neiman Marcus will be hosting Forevermark Diamond Journey events designed to educate customers on craftsmanship, art of selection integral to Forevermark diamond selection, and the unique and rigorous journey a Forevermark diamond undergoes to ensure integrity of the pipeline from diamond mine to finger.

Forevermark President Charles Stanley notes, "This Exclusive Collection for Neiman Marcus demonstrates the versatility of the Forevermark brand and its unique emotional appeal to consumers. In this case, the Neiman Marcus Partnership with Forevermark adds up to more than a sum of parts, hopefully proving that the Forevermark brand is the core component in inspiring an extraordinary design brand."

The ten Neiman Marcus stores carrying Forevermark include: NorthPark, Fashion Island, Michigan Avenue, Atlanta, Dallas, Houston, Scottsdale, San Francisco, Troy and Tysons Corner.

FOREVERMARK: Forevermark diamonds are inscribed with a promise that they are rare, beautiful and that they have been responsibly sourced. Less than 1 percent of the world's diamonds are eligible to become a Forevermark diamond. Forevermark works with experts who are passionate about diamonds and committed to excellence from the moment the diamond is discovered to the moment it is first worn. As proof of this, each Forevermark diamond is inscribed with the Forevermark icon and its very own identification number which makes it always uniquely yours. To discover more visit Forevermark.com.

The Neiman Marcus Group, Inc. operations include the Specialty Retail Stores segment and the Direct Marketing segment. The Specialty Retail Stores segment consists primarily of Neiman Marcus and Bergdorf Goodman stores. The Direct Marketing segment conducts both print catalog and online operations under the Neiman Marcus, Horchow and Bergdorf Goodman brand names. Information about the Company can be accessed at NeimanMarcusGroup.com.

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SOURCE Neiman Marcus



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