Neiman Marcus Launches Art of Fashion Pinterest Contest
DALLAS, March 5, 2013 /PRNewswire/ -- Neiman Marcus announced today that it is launching a contest allowing followers to create his or her own Art of Fashion Collection on Pinterest. Followers will have access to past and present Art of Fashion images and may also use their own artful additions.
The contest runs March 6th through March 27th. The follower that curates the best collection, selected by a panel of Neiman Marcus judges, will receive a $1,000 Neiman Marcus gift card. Only one gift card will be awarded. Winners must share their email address and board URL on the neimanmarcus.com submission page before entering (neimanmarcus.com/PinterestAOF). Winners must pin the contest image and at least six other Art of Fashion images to qualify.
Debuting nearly 20 years ago, The Art of Fashion was a revolutionary step for a retailer as the campaign was designed to feature cutting-edge fashion and provocative photography. Walter Chin photographed the Spring 2013 Art of Fashion campaign. Other notable photographers have included Richard Avedon, Arthur Elgort, Helmut Newton, Annie Leibovitz, Lillian Bassman and Paolo Roversi.
The Neiman Marcus Group, Inc. operations include the Specialty Retail Stores segment and the Direct Marketing segment. The Specialty Retail Stores segment consists primarily of Neiman Marcus and Bergdorf Goodman stores. The Direct Marketing segment conducts both print catalog and online operations under the Neiman Marcus, Horchow and Bergdorf Goodman brand names. Information about the Company can be accessed at www.NeimanMarcusGroup.com.
SOURCE Neiman Marcus