Neiman Marcus Launches "Blogger on the CUSP" contest
Utilizes social media channels to find fashion blogger that embodies the CUSP girl
DALLAS, Sept. 24, 2012 /PRNewswire/ -- Neiman Marcus announced today it is launching a contest to find a fashion blogger that embodies the CUSP girl. Neiman Marcus first launched the CUSP brand in 2006 with two freestanding stores that offered customers a contemporary assortment including apparel, shoes, handbags and accessories in a boutique environment. The brand has grown over time to include a total of six CUSP stores, CUSP.com and integration into the forty-two Neiman Marcus stores.
The contest runs from September 21 — November 15. Entrants will enter via a tab on Facebook.com/NeimanMarcus. Each entrant will be asked to submit a portrait that captures the essence of her personal style and the CUSP brand, a general personal bio including blog URL, and a statement of why they believe they are the "Blogger on the CUSP". In addition, they will be asked to fill out a series of questions related to their style.
In mid October, five finalists will be chosen from a panel of Neiman Marcus judges. Finalists will be given the opportunity to host a CUSP event for their friends at a local CUSP store or NM CUSP department. In addition, each finalist will receive a $1,000 gift card and opportunities at their local Neiman Marcus or CUSP to promote their in-store event. Finalist's portraits will be posted for voting on neimanmarcus.com and CUSP.com. The final winner will receive a $2,500 gift card.
The Neiman Marcus Group, Inc. operations include the Specialty Retail Stores segment and the On-line segment. The Specialty Retail stores segment consists primarily of Neiman Marcus and Bergdorf Goodman stores. The On-line segment conducts direct to consumer operations under the Neiman Marcus, Horchow and Bergdorf Goodman brand names. For more information, visit neimanmarcusgroup.com.
SOURCE Neiman Marcus
More by this Source
Neiman Marcus Unveils the Art of Fashion Campaign Featuring Artist Walter Chin
Feb 05, 2013, 10:00 ET
Neiman Marcus Launches Art of Fashion Pinterest Contest
Mar 05, 2013, 11:17 ET
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.