Neiman Marcus Launches "Blogger on the CUSP" contest
Utilizes social media channels to find fashion blogger that embodies the CUSP girl
DALLAS, Sept. 24, 2012 /PRNewswire/ -- Neiman Marcus announced today it is launching a contest to find a fashion blogger that embodies the CUSP girl. Neiman Marcus first launched the CUSP brand in 2006 with two freestanding stores that offered customers a contemporary assortment including apparel, shoes, handbags and accessories in a boutique environment. The brand has grown over time to include a total of six CUSP stores, CUSP.com and integration into the forty-two Neiman Marcus stores.
The contest runs from September 21 — November 15. Entrants will enter via a tab on Facebook.com/NeimanMarcus. Each entrant will be asked to submit a portrait that captures the essence of her personal style and the CUSP brand, a general personal bio including blog URL, and a statement of why they believe they are the "Blogger on the CUSP". In addition, they will be asked to fill out a series of questions related to their style.
In mid October, five finalists will be chosen from a panel of Neiman Marcus judges. Finalists will be given the opportunity to host a CUSP event for their friends at a local CUSP store or NM CUSP department. In addition, each finalist will receive a $1,000 gift card and opportunities at their local Neiman Marcus or CUSP to promote their in-store event. Finalist's portraits will be posted for voting on neimanmarcus.com and CUSP.com. The final winner will receive a $2,500 gift card.
The Neiman Marcus Group, Inc. operations include the Specialty Retail Stores segment and the On-line segment. The Specialty Retail stores segment consists primarily of Neiman Marcus and Bergdorf Goodman stores. The On-line segment conducts direct to consumer operations under the Neiman Marcus, Horchow and Bergdorf Goodman brand names. For more information, visit neimanmarcusgroup.com.
SOURCE Neiman Marcus
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