Neiman Marcus Launches Rachel Zoe Jewelry Line
DALLAS, Aug. 6, 2012 /PRNewswire/ -- Neiman Marcus has announced the launch of the designer Rachel Zoe's first collection of vintage-inspired costume jewelry. This fall, the line will be exclusively available at Neiman Marcus and Bergdorf Goodman. The collection consists of statement rings, cuffs, necklaces, and earrings.
"Neiman Marcus has been incredibly supportive of me and my collection since its launch," said Rachel Zoe. "I grew up shopping at the Neiman Marcus in Short Hills with my mom, so it's kind of surreal to be selling my product in Neiman Marcus. I am so excited about our exclusive jewelry partnership. This is a dream come true for me."
"We are so pleased to be featuring Rachel Zoe's highly anticipated jewelry collection," said Wanda Gierhart, Chief Marketing Officer for the Neiman Marcus Group. "We have planned a number of complementary initiatives that will allow all of our customers to fully engage with the launch."
Coinciding with the launch, NeimanMarcus.com will be hosting a clickable video from which customers can shop and a tab on Facebook full of fun and exciting content.
"Throughout history Neiman Marcus has taken innovation and all things 'cool' and put their own spin on it; and now they've done the same with wireWAX clickable video technology," said Steve Callanan, CEO, wireWax. "They've created a beautiful, bespoke video and together with wireWAX and Rachel Zoe created a stunning, engaging and powerful shopping experience for their audience - who, frankly, expect nothing less."
The Neiman Marcus Group, Inc. operations include the Specialty Retail Stores segment and the Direct Marketing segment. The Specialty Retail stores segment consists primarily of Neiman Marcus and Bergdorf Goodman stores. The Direct Marketing segment conducts both online and print catalog operations under the Neiman Marcus, Horchow and Bergdorf Goodman brand names. For more information, visit neimanmarcusgroup.com.
SOURCE The Neiman Marcus Group, Inc.