MADISON, Conn., Oct. 4, 2016 /PRNewswire/ -- Demand prediction startup, Neirbi Analytics, has been named a semi-finalist and will compete at EyeforTravel's 2016 Startup and Innovation Awards competition in Las Vegas this week.
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Neirbi uses proprietary data science technology to analyze how consumer behavior is impacted by factors like weather, disease outbreaks, traffic, flight delays, economic conditions and more.
"Neirbi alerts hospitality clients to pockets of demand opportunity that they were never aware of before, allowing hotels the ability to increase their occupancy and ADR," said Ryan Duques, co-founder.
Neirbi's platform automates functions, like collecting local event and calendar information, to make a hotelier's life easier.
"Gone are the days of Google searches to determine what area events might increase occupancy. Neirbi automatically tracks and delivers dates to our hotel clients for sporting events, commencements, city-wides and even weddings," said Ryan Duques.
The predictive engine processes the data from dozens of real-time feeds and automatically alerts the hotel when a combination of conditions are ripe for increased demand.
"Once an alert is issued, clients are able to automatically deploy pre-planned marketing and advertising campaigns to target the right customer at precisely the right time," described Lisa Miksis, co-founder of Neribi.
"We know ahead of time what condition or combination of conditions will impact demand so our hotel clients have time to prepare marketing creative in advance. The campaign then patiently sits at the starting gate waiting for the Neribi platform to automatically trigger it when conditions align," she said.
"EyeforTravel runs the Start-up & Innovation Awards each year as we have seen first-hand what an unbeatable way it is for brands that are innovating and improving the travel experience to promote their product to investors, experts and the industry," says EyeforTravel's Managing Director Tim Gunstone. "We have fantastic companies participating this year and can't wait to find out more about them during their pitches."
On October 6, Neirbi and the other six semi-finalists will present to an experienced panel of judges and investors; including Terry Jones, Executive Chairman Wayblazer and Founding Chairman Kayak.com, Saad Siddiqui, Investor, Edgewood Management, George R. Arabian, Co-Founder & Managing Partner, Steelhead Ventures and Tim Henstchel, CEO, HotelPlanner.
The competition takes place during the EyeforTravel North America 2016, which is held at the Palms Hotel and Casino in Las Vegas.
For more information contact Ryan Duques at 203-779-0331 or firstname.lastname@example.org
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SOURCE Neirbi Analytics, LLC