Nelson's to Open Ice Cream Store on Snelling Avenue in St. Paul, Minnesota Store to be Managed by Same Owners, Remaining a Family Business

STILLWATER, Minn., April 9, 2014 /PRNewswire/ -- Nelson's Ice Cream today announced it is opening a second store at 454 Snelling Avenue South in St. Paul, Minn. The announcement coincides with the eight-year anniversary of when Dave Najarian and Bill Bergstrom of Stillwater bought Nelson's in April 2006.

"We have had the pleasure of ensuring that the historic ice cream store remained operating in Stillwater, the birthplace of Minnesota," said Najarian, co-owner and manager of Nelson's with more than 25 years of restaurant experience. "We are excited to expand to St. Paul so more people can enjoy the variety, quality and value of our ice cream that we have consistently provided for more than 90 years." 

"Nelson's is an experience that evokes many fond memories for generations of families, both locally, nationally, and internationally, who make it a regular destination for celebrations or just plain enjoyment," said Bergstrom, co-owner with Najarian. "By expanding to another great location, we are able to offer more people convenient access to an incredible and reasonably priced ice cream experience in a family-friendly environment."

The second store will be owned and managed by Najarian's son, Daved Najarian, a recent graduate of Gustavus Adolphus College who has helped manage the Stillwater location and has numerous years of restaurant experience. "Since I was in high school I have enjoyed working with my dad at Nelson's. I knew in college I wanted to own my own business in the food industry," said Daved.  "When I evaluated other restaurant ideas, I kept coming back to what I know I love and others love—ice cream! I will be working hard to ensure that the St. Paul location matches the original in delivering a quality product with superior service."

The new store will provide an outdoor patio experience similar to the Stillwater location, along with indoor seating and convenient parking. Both stores will offer more than 40 ice cream flavors—the most in-store offerings of any hand-scoop ice cream shop in the five-state area (MN, WI, IA, ND, SD), according to their vendors. The new store in St. Paul will open on May 17th.  The Stillwater store opened April 5th. Both stores will be open from 11 a.m. to 10 p.m. Monday through Saturday, and 12 a.m. to 10 p.m. on Sundays.

Moving forward, Nelson's owners will continue to make improvements to its stores based on customer feedback. Since operating the Stillwater store, the owners have improved the layout and outdoor patio to improve service, traffic flow and the overall customer experience. Additionally, they continue to work with their vendors to test new flavors and bring back customer favorites that created customer disappointment when discontinued by suppliers.  "We've learned that people take their ice cream very seriously," said Daved.

Since 1923, Nelson's Ice Cream in Stillwater, Minn., has developed a broad base of loyal customers. By focusing on its mission, "Creating great memories in your neighborhood by delivering exceptional variety, quality and value," Nelson's has received local, state and international recognition. Recently, The Daily Meal ranked Nelson's as one of the "Top 25 World's Best Ice Cream Parlors: Reader's Pick," on June 7, 2013.

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Daved Najarian



Dave Najarian


SOURCE Nelson’s Ice Cream


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