NESCAFE® Dolce Gusto® Announces Partnership with QVC Brand Ambassador Mario Lopez to Launch Kick-off Show on February 23
GLENDALE, Calif., Feb. 21, 2014 /PRNewswire/ -- NESCAFE® Dolce Gusto®, the chic line of single–serve coffee machines that deliver true coffeehouse quality espressos, coffees, lattes and teas, will partner with QVC, to showcase the brand's unique offerings on February 23, beginning at 12PM EST on "In The Kitchen with David." Consumers will have access to NESCAFE Dolce Gusto's innovative single serve machines and a variety of flavors including a bold Americano, sweet Caramel Macchiato and frothy Cappuccino.
To kick-off the partnership, Mario Lopez, the newly appointed brand ambassador who stars in the NESCAFE Dolce Gusto infomercial, will host the company's first live broadcast on QVC. Lopez will bring some "gusto" to the QVC kitchen as he showcases the popular Genio machine model with an exclusive offer for QVC viewers.
Consumers will have the opportunity to purchase NESCAFE Dolce Gusto's best-selling flavors including coffees and specialty beverages available in hot and cold varieties. The promotion was curated with help from the QVC team and will be available for a limited time.
NESCAFE Dolce Gusto's single-serve machines are equipped with 15 bars of professional pressure and espresso technology, and deliver more than 18 different delicious, coffeehouse quality beverages - from creamy layered Lattes to sweet Caramel Macchiatos - in less than a minute.
"We're thrilled to be partnering with QVC as they are the leading network in home shopping, reaching nearly 100 million homes in the US, and are excited to showcase our products through a new vehicle," says Kimberly Cooper, Marketing Director, NESCAFE Dolce Gusto. "We're confident that consumers who try our coffeehouse quality coffees will be impressed with the delicious taste of our creamy layers and bold espressos."
This is the latest move by NESCAFE Dolce Gusto, which introduced a new advertising campaign this year, "Live with Gusto," that sets to re-establish the brand's credentials and expertise. QVC joins a list of prominent retailers including Amazon.com, Bed Bath and Beyond online and others.
The NESCAFE Dolce Gusto line of products is available now via QVC.com, mobile and tablet and by calling 800.345.1515.
About NESCAFE®Dolce Gusto®
NESCAFE Dolce Gusto single-serve coffee machines are a global brand in the Nestle family and are manufactured under the De'Longhi brand. First making their debut in 2008, the collection now features five standout designs: the Genio, Piccolo, Circolo, Melody and the Esperta. Equipped with 15 bars of pressure and espresso technology, Dolce Gusto brews up to 17 hot and cold coffee house quality beverages. Each machine makes up to three cups and uses patented smart capsule technology to keep coffee fresh. A customizable scroll system helps to deliver coffee-house quality beverages every time, while letting you determine the strength of the coffee. Exclusive Thermoblock technology heats water in under a minute, while a clean system prohibits beverages from coming into contact with the machine. Beverages feature NESCAFE coffee – the most popular coffee brand in the world with over 4,500 cups consumed every second. For more information on the new line of NESCAFE Dolce Gusto machines please visit, www.dolce-gusto.us
QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (NASDAQ: LINTA, LINTB), is the world's leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 290 million homes worldwide through operations in the U.S., Japan, Germany, United Kingdom, Italy and a joint venture in China. West Chester, Pa.-based QVC has shipped more than a billion packages in its 27-year history and the company's website, QVC.com, is ranked among the top general merchant Internet sites. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.
SOURCE NESCAFE Dolce Gusto