Nespresso Celebrates the Launch of the U machine, Designed to Adapt to Your Unique Lifestyle Revolutionary Espresso Machine Inspires "U Moments" Campaign

NEW YORK, Oct. 1, 2012 /PRNewswire/ -- This fall, Nespresso welcomes the Nespresso U to its innovative collection of highly designed single serve espresso machines.  The Nespresso U is the ultimate machine in modularity, simplicity and purity. Combining the ability to personalize with its easy one-touch technology, users can change the shape of U to fit their kitchen and contemporary living space, while the Nespresso system delivers the perfect cup of coffee, time after time.  In addition to its sleek and modern design, U is equipped with several revolutionary features such as a water tank that can rotate 180° around the machine, new pre-set Espresso, Lungo and Ristretto buttons, and an automatic capsule release after brewing – a brand new feature to the line of espresso machines. 

"Coffee lovers are increasingly looking to recreate cafe experiences at home, and the sleek look, adaptable nature and one-touch simplicity of the new Nespresso U makes it the perfect fit for anyone's unique home and lifestyle," says Frederic Levy, President of Nespresso USA. "To further enhance the coffee experience, the U machine is a great companion to the Aeroccino Plus that allows users to prepare milk recipes just like a skilled barista – however compact the space. At the touch of a button, customers can froth fresh milk of their choice to perfectly create a variety of espresso-based drinks such as Cappuccinos and Lattes right in the comfort of their home."

Coffee connoisseurs can also personalize the machine with dedicated U accessories such as magnetic trays that conveniently house capsules and coffee stirrers.  These trays attach directly to the sides of U, allowing users to adapt the shape to fit their unique lifestyle.  To complete the ultimate coffee experience, enjoy Nespresso coffee with drinkware from the brand's iconic Glass Collection, the brand's original range, which truly captures Nespresso's passion for quality and design.  From the collection's cups and saucers to coffee capsule dispensers, the Glass Collection is also highly resistant, solid and easy to handle – perfect for everyday use.

To kick off the fall season, Nespresso is making October all about you.  In celebration of the launch of the Nespresso U, Padma Lakshmi, host of Bravo's hit TV series Top Chef and Nespresso ambassador, is joining Nespresso to encourage consumers to enjoy a U Moment – a simple indulgence like reading a good book to enjoying a great cup of coffee, just as you like it.  "On Sunday mornings, when I have the opportunity to get back into bed and read the Sunday paper from cover to cover, that's the ultimate U Moment for me," says Lakshmi. "As a lover of all things delicious and of great quality, adding a Nespresso makes the morning, and my U Moment, perfect." 

Throughout the month of October, Nespresso is inviting fans, followers and coffee lovers everywhere to share their U moments for a chance to win mini-indulgences.  Tweet a uniquely U moment to @NespressoUSA along with the #UMoment hash tag and Nespresso will randomly reward two lucky winners each Tuesday with a perfectly suited surprise. Additionally, Nespresso will bring the Nespresso Pop-Up Cafe to NYC and LA for coffee lovers to enjoy more U moments through personal demos or by enjoying the Ultimate Coffee Experience at the U Bar.  The Nespresso Pop-Up Cafe will be in NYC's Meatpacking District at Gansevoort Street (between Hudson and Ninth Avenue) on October 2nd and in LA at The Park at The Grove on October 11th. Consumers are invited to visit the Nespresso Pop-Up Cafe in NYC from 8AM6PM and in LA from 10AM7PM to experience U moments and enjoy the Ultimate Coffee Experience.

After all, October is the perfect time to enjoy a U moment as the fun, but hectic holiday season approaches.  In fact, according to the Nespresso U Moment Survey, 65% of Americans feel that, for them, the holiday season is the busiest time of the year.  Between holiday parties, family gatherings and gift shopping, 86% of participants said they feel like they need a moment to themselves during the holiday season.  Additionally, 67% of Americans agree that enjoying a cup of freshly brewed coffee is a great way to take a break during this time of year; with 66% saying that their home is their favorite place to enjoy that coffee moment.

The Nespresso U is available in four unique colors (Pure Cream, Pure Grey, Pure Black, and Pure Orange) for $199 or the U & Aeroccino Plus bundle can be purchased for $249.  The Nespresso U is available at Nespresso Flagship Boutiques (New York, Miami and Boston), Nespresso Boutique-in-Shop locations, at select fine retailers, through the Nespresso Club (1.800.562.1465) and at www.Nespresso.com.

For more information on the new Nespresso U or other Nespresso machines, Grand Cru coffee and accessories, visit www.Nespresso.com.

About Nestle Nespresso SA
Nestle Nespresso SA is the pioneer and reference for highest-quality portioned premium coffee. Headquartered in Lausanne, Switzerland, Nespresso operates in more than 50 countries and has more than 7,000 employees. In 2011, it operated a global retail network of 270 exclusive boutiques. For more information, visit the new Nestle Nespresso corporate website: www.nestle-nespresso.com

Survey Methodology
This survey was conducted online within the United States by Harris Interactive on behalf of Nespresso from September 4-6, 2012 among 2,310 adults age 18+. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.  For more information about Harris Interactive, please visit www.harrisinteractive.com.

Media Contact:

Larissa Lee
Weber Shandwick
212.445.8329
lblee@webershandwick.com

 

SOURCE Nestle Nespresso SA



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