2014

Nespresso Opens The Door To New Possibilities With A Brand New Coffee For Every Morning Nespresso Introduces the Linizio Lungo Grand Cru

NEW YORK, Feb. 4, 2013 /PRNewswire/ -- Nespresso has perfectly rounded out its range of highest quality coffee with the latest permanent Grand Cru, Linizio Lungo, designed to get your day off to the perfect start. Linizio Lungo is a rich, smooth, velvety coffee with mild character and sweet round cereal notes, expressly created for America's morning coffee drinker. Linizio Lungo's longer cup size and cereal character make it perfect for drinking in the morning – now you can wake up every day to the perfect cup of coffee!

Created to provide a longer cup of coffee, Linizio Lungo joins the family of existing Nespresso Lungos – Vivalto Lungo, Decaffeinato Lungo and Fortissio Lungo. With the addition of Linizio Lungo – with a light intensity of 4 – there is now a Nespresso Lungo for virtually every part of your day.

Origin of Linizio Lungo

Linizio, derived from the Italian inizio – the beginning, or initiation – evokes the start of the day.  A pure Arabica from South America, Linizio Lungo is a well-rounded blend made of Brazilian and Colombian coffee. Nespresso coffee experts used a split-roasting technique in the creation which emphasizes all the aromatic richness of its origins, specifically highlighting the cereal, malty notes of the Bourbon beans sourced from Brazil featured in this exclusive blend. The Linizio Lungo Grand Cru, which will be part of the permanent Nespresso Lungo range, is designed like the rest of the range to be savored in a long cup or combined with fresh milk in cappuccinos and lattes which adds caramelized notes while preserving the roasted flavor.

Reflecting the time it is best enjoyed, the Linizio Lungo capsule is the warm, orange color of the sun as it rises. The perfect partner for serving Linizio Lungo is the Pixie Linizio Lungo cup, launching in the spring, which is a double-walled stainless steel cup in the same vibrant orange color as the Linizio Lungo capsule.

Availability

Linizio Lungo will be available starting February 4, 2013 at Nespresso Flagship Boutiques (New York, Miami, Boston, and San Francisco), Nespresso Boutique-in-Shop locations, through the Nespresso Club (1.800.562.1465) and at www.Nespresso.com. A sleeve of Linizio Lungo will sell for $6.00.

For more information please contact:
Christian Rizk
Nespresso
646.658.3812 
Christian.Rizk@nespresso.com

Stephanie Brodsky
Weber Shandwick
212.445.8221  
sbrodsky@webershandwick.com

About Nestle Nespresso SA
Nestle Nespresso SA is the pioneer and reference for highest-quality portioned premium coffee. Headquartered in Lausanne, Switzerland, Nespresso operates in more than 50 countries and has more than 7 000 employees. In 2012, it operated a global retail network of 309 exclusive boutiques. For more information, visit the new Nestle Nespresso corporate website: www.nestle-nespresso.com

SOURCE Nespresso



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