Nespresso Redefines the Rules of Coffee Intensity With Its 2010 Limited Edition: Kazaar
Coffee expertise and innovation enables Nespresso to create a smooth Grand Cru of the highest level of intensity ever
NEW YORK, Sept. 13 /PRNewswire/ -- Nestle Nespresso SA, the worldwide pioneer and market leader in highest-quality premium portioned coffee, launches its latest limited edition coffee, Kazaar. This year, more than ever, Nespresso aims to surprise its Club Members by pushing its coffee expertise even further, proposing a sensationally powerful coffee.
"At Nespresso, we continually challenge ourselves in order to offer our Club Members new coffee experiences," said Alexis Rodriguez, Green Coffee Expert, Nestle Nespresso SA. "With Kazaar, we have developed unique innovations, both in the sourcing and production process, creating the most intense coffee ever, which promises to shake all your senses."
Continuous innovation lies at the heart of the success of Nespresso. Kazaar's powerful taste is the result of years of research by Nespresso coffee experts and the development with local coffee farmers in the countries of origin. This close cooperation has enabled the creation of extremely high quality Robustas. Use of fine Robusta coffees for the first time as a main component of a blend in fact breaks a paradigm in the coffee industry that only pure Arabicas can claim to be gourmet coffees.
Prior to the creation of Kazaar, Nespresso had reached an intensity level of 10 with its Grand Cru coffees. The exceptional strength of Kazaar offers an intensity level of 12. The uniqueness of Kazaar, however, is its combination of striking intensity but without a trace of harshness. This extraordinary strength is balanced with a creamy and smooth texture, with hints of sweet caramel notes.
Kazaar is a complex and audacious blend of two very different Robustas and one Arabica , skillfully crafted to reveal unsuspected aromatic qualities. The Conillon Robusta from Brazil, never used before for an espresso blend, has been treated as an Arabica to reveal an extreme intensity in all its purity. The second Robusta in the Kazaar blend, the Robusta from Guatemala, newly cultivated and still rarely used, creates a smooth texture in the cup. The Cerrado Arabica bean from Brazil brings out a subtlety and roundness to the blend.
Nespresso pushed its coffee expertise to its limits by using a new grinding technology for the Kazaar blend, enabling the release of intensity without harshness. This innovation in technology was also combined with the unique split roasting technology of Nespresso as well as by adopting a different drying process, naturally sun drying the coffee beans instead of using mechanical drying.
Kazaar is best served as a ristretto (25ml/.85oz) for maximum intensity but can also be enjoyed in an espresso cup (40ml/1.35oz) for a smoother coffee. Furthermore, serving Kazaar with milk will bring another dimension to the coffee experience for milk lovers, enhancing exceptional notes of caramel to the spicy intensity.
Kazaar, sealed in a deep dark blue capsule to keep all its aromas intact, will be available in the U.S. beginning September 13th, 2010. A sleeve of Kazaar will sell for $6.20.
About Nestle Nespresso SA
Nestle Nespresso SA, the worldwide pioneer and market leader in highest-quality premium portioned coffee, introduces consumers to the world's finest Grand Cru coffees to be enjoyed in the comfort of their own homes and savoured outside the home, in locations such as gourmet restaurants, upscale hotels, luxury outlets and offices. As a company, Nespresso is driven by core competencies that enable it to create highest quality Grand Cru coffees, long lasting consumer relationships, and sustainable business success. The Nespresso offer focuses on its unique Trilogy, the unmatched combination of exceptional coffee, smart and stylish coffee machines and personalised customer service. Together, these three elements deliver moments of pure indulgence – the Nespresso Ultimate Coffee Experiences. Headquartered in Paudex, Switzerland, with more than 4 500 employees, Nestle Nespresso SA sells products in more than 50 countries directly to its customers. At the end of 2009, it operated a global retail network of more than 190 exclusive boutiques in key cities around the world. For the fourth consecutive year, Nespresso is one of the fastest growing brands within the Nestle Group and one of its "billionaire brands". In 2009, Nespresso achieved global sales of CHF 2.77 billion, maintaining an average annual growth rate of 30 percent since 2000. For more information, visit www.nespresso.com.
Contact: |
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Briana Haas |
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212-445-8458 |
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SOURCE Nestle Nespresso S.A.
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