Brand "Sprinkles" Additional Fun into Summer with New Sundae Cones

OAKLAND, Calif., June 20, 2011 /PRNewswire/ -- Everyone knows and loves Nestle Drumstick sundae cones topped with nuts, but this summer the Drumstick brand is "sprinkling" in some fun with new Drumstick Sprinkled! sundae cones. Available in three flavors –  Vanilla, Chocolate and Vanilla Cherry – Drumstick lovers can now savor biting into creamy chocolate, vanilla or vanilla with a gooey cherry center, all coated in chocolate and scrumptious crunchy sprinkles.

"Our Sprinkled sundae cones are a delicious new twist to our classic cones topped with nuts," said Meghaan Blauvelt, Nestle Drumstick Brand Manager. "Now, people with peanut allergies who couldn't previously enjoy our classic cones, can take pleasure in this favorite frozen treat.  These new cones are perfect to have on hand for any summer backyard get-together."

Drumstick Sprinkled! sundae cones are available now nationwide with a suggested retail price of $6.99 for a box of 8 cones. For local availability, please visit www.Drumstick.com and use the flavor finder® at the bottom of the page to search local retail stores.  For special access to coupons and promotions, fans of Nestle Drumstick sundae cones can connect on Facebook at: www.facebook.com/drumstick.

About Nestle® Drumstick®

Nestle Dreyer's Ice Cream Company is part of Nestle USA, and is owned by Nestle S.A. of Vevey, Switzerland, the world's largest nutrition, health and wellness company.  Nestle Dreyer's Ice Cream Company manufactures, markets and distributes a full spectrum of ice cream and frozen snacks.  The company's premium products are marketed under the Dreyer's brand name throughout the Western states and Texas, and under the Edy's® brand name throughout the remainder of the United States.  Brands manufactured or distributed in the United States include Dreyer's/Edy's® Grand, Slow Churned®, Dibs®, MAXX, Fruit Bars, Nestle Crunch®, Drumstick®, Butterfinger®, Toll House®, Push-Up®, Frosty Paws®, Eskimo Pie®, Skinny Cow^™ and Haagen-Dazs®.  Internationally, the Dreyer's brand extends to select markets in the Far East and the Edy's brand extends to the Caribbean and South America.  For more information on the company, please visit www.nestleusa.com.

CONTACT:
Diane McIntyre, the Nestle Drumstick brand
510.601.4338, Diane.McIntyre@us.nestle.com

Shannon Gomes, Ketchum
415.984.6187, Shannon.Gomes@ketchum.com

SOURCE Nestle Dreyer's Ice Cream Company

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http://www.nestleusa.com