LONDON and NEW YORK, Nov. 3, 2015 /PRNewswire/ -- This holiday season, NET-A-PORTER and MR PORTER join creative forces to reveal their first ever combined campaign. Entitled 'All For You', the short film underscores the world-class service proposition for which both brands are globally renowned, and gives an enchanting behind-the-scenes glimpse into the world of the online luxury retail leaders.
The campaign spans print and digital, with the lead medium of film taking the viewer on a insiders' journey of a package, re-imagined through a magical lens: models in chiffon gowns pluck garments from gliding rails, multicolored butterflies become pocket squares and products are meticulously, individually hand-wrapped before embarking on the final stretch of their journey to our customer and the gift recipient. The film showcases the ultimate luxury services provided by both brands, and it's #AllForYou.
Due for release on November 3, 2015, the campaign was directed by creative duo Us, comprised of renowned British creative directors Christopher Barrett and Luke Taylor. The film will premier across all mediums including a first-ever broadcast on television and select cinemas, as well as existing media partners and online social networks. The film will also live on both NET-A-PORTER YouTube and MR PORTER YouTube channels throughout the holidays.
Alison Loehnis, President of The Net-a-Porter Group said: "Our first joint campaign, 'All For You,' highlights the year-round mission of our businesses: to deliver exceptional service and style to our customers around the globe, making NET-A-PORTER and MR PORTER the ultimate online destinations for luxury gifting this holiday season."
NET-A-PORTER.COM launched in June 2000 and has since established itself as the world's premier online luxury fashion destination. A pioneer of innovation: NET-A-PORTER is presented in the style of a fashion magazine, is renowned for its unparalleled edit comprising more than 390 of the world's most coveted designers, including Saint Laurent, Isabel Marant, Alexander McQueen, Givenchy, Valentino, Dolce & Gabbana, Gucci and Stella McCartney, and creates captivating content through its weekly fashion glossy, THE EDIT. The business added beauty to its assortment in 2013 and currently features over 130 specialist beauty brands. A year later NET-A-SPORTER – a dedicated activewear category that encompasses technical and stylish wares suited to 11 disciplines was introduced. Service is paramount to NET-A-PORTER in all its entirety – offering express worldwide shipping to more than 170 countries (including same-day delivery to Manhattan, London and Hong Kong and next-day delivery to the UK, US, Germany, France, Australia and Singapore), a seamless shopping experience across mobile, tablet, desktop, email and telephone, luxurious packaging, easy returns and a multi-lingual customer care and personal shopping team that are available 24/7, 365 days a year.www.net-a-porter.com
MR PORTER launched in February 2011 and has established itself as the award-winning global retail destination for men's style, combining unparalleled product offering from the world's best menswear brands including Brioni, Givenchy, Gucci, Lanvin, ACNE Studios, Burberry Prorsum, Paul Smith, Slowear, and Saint Laurent alongside fine watches, over 32 specialist grooming brands and most recently MR PORTER SPORT – a dedicated sport and performance category that encompasses technical and stylish wares suited to nine disciplines. MR PORTER publishes unmatched content through its weekly shoppable digital magazine, The Journal and its bi-monthly newspaper, The MR PORTER Post, both powered by MRPORTER.COM. MR PORTER champions unparalleled customer service with express worldwide shipping to more than 170 countries including same-day delivery to New York and London and next day delivery to the UK, US, Germany and France, a seamless shopping experience across mobile, tablet, desktop, email and telephone, signature white and black packaging, easy returns and a multi-lingual customer care and personal shopping team that are available 24/7, 365 days a year. www.mrporter.com
SOURCE NET-A-PORTER; MR PORTER