NET-A-PORTER Appoints Lionbridge To Develop And Maintain Its Multilingual Websites Lionbridge's Integrated Global Marketing Solution Provides Consistent, Relevant and Timely Content for NET-A-PORTER's Local-Language Websites
WALTHAM, Mass., Nov. 13, 2013 /PRNewswire/ -- Lionbridge Technologies, Inc. (Nasdaq: LIOX) has announced that it has been selected by NET-A-PORTER, a world-leading premier online luxury fashion retailer, as its partner to develop and maintain translated content for its global websites. With this agreement, Lionbridge is delivering integrated, global marketing solutions that provide consistent, relevant and timely content for across NET-A-PORTER's local-language websites.
NET-A-PORTER, which was launched in 2000 and ships to over 170 countries, introduced translated websites in German, French and Mandarin in March this year. The move allows customers to easily browse and shop the best edit of current-season and exclusive pieces from over 350 designers, and gives them access to inspired and original content in NET-A-PORTER's digital magazine, THE EDIT. As part of NET-A-PORTER's continued commitment to improving the shopping experience for its customers around the world, Lionbridge will provide a comprehensive global translation solution for the site, combining cloud-based translation workflow technology, in-country experts and dedicated translation teams. This integrated program allows NET-A-PORTER to introduce new products with detailed descriptions and editorial content in local languages across its key markets.
"As a growing global brand, the launch of our multilingual sites was one of the biggest events in NET-A-PORTER's history," said Richard Lloyd-Williams, IT Director, The NET-A-PORTER GROUP Ltd. "Together with Lionbridge, we have developed a content marketing solution that engages our customers in their local language, while maintaining a consistent editorial voice that is crucial to our brand worldwide."
A core component of the NET-A-PORTER solution is Lionbridge's cloud-based translation management system. Through a simple connector, NET-A-PORTER integrates with the Lionbridge workflow and translation management processes. This enables the teams to manage high volumes and frequent content updates within a 24 hour turn-around time, while ensuring quality and efficiency.
"Global brands are challenged by the complexity of balancing global brand integrity and local market relevance. Our partnership with NET-A-PORTER highlights the value of comprehensive global marketing solutions that combine technology, language and local market expertise to drive results," said Rory Cowan, CEO of Lionbridge. "As NET-A-PORTER continues to lead the rapidly changing online luxury retail market, we will bring new value to its growing presence in local markets worldwide."
NET-A-PORTER was launched in June 2000 and has since successfully established itself as the world's premier luxury online fashion retailer. Presented in the style of a fashion magazine, NET-A-PORTER features collections from over 350 of the world's most coveted designers including Chloe, Marc Jacobs, Burberry, Miu Miu, Stella McCartney and many more. With its acclaimed editorial format, express worldwide shipping to 170 countries (including same-day delivery to London and Manhattan), luxurious packaging and easy returns, NET-A-PORTER offers an unparalleled shopping experience.
Lionbridge enables more than 800 world-leading brands to increase international market share, speed adoption of products and effectively engage their customers in local markets worldwide. Using our innovative cloud technology platforms and our global crowd of more than 120,000 professional cloud workers, we provide translation, online marketing, global content management and application testing solutions that ensure global brand consistency, local relevancy and technical usability across all touch points of the customer lifecycle. Based in Waltham, Mass., Lionbridge maintains solution centers in 26 countries. To learn more, visit http://www.lionbridge.com.
SOURCE Lionbridge Technologies, Inc.