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      Netflix Announces Q4 2009 Financial Results

      Subscribers - 12.3 million

      Revenue - $444.5 million

      GAAP Net Income - $30.9 million

      GAAP EPS - $0.56 per diluted share


      News provided by

      Netflix, Inc.

      Jan 27, 2010, 04:05 ET

      Share this article

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      LOS GATOS, Calif., Jan. 27 /PRNewswire-FirstCall/ -- Netflix, Inc. (Nasdaq: NFLX) today reported results for the fourth quarter and year ended December 31, 2009.

      "Adding more than one million net new subscribers in the fourth quarter and nearly three million over the full year highlights the growing appeal of the Netflix service as we further expand access to and adoption of streaming movies and TV episodes over the Internet," said Reed Hastings, Netflix co-founder and chief executive officer.  "In 2010, we expect to extend our operating momentum as we grow the business both rapidly and profitably."

      Earnings Call Format

      Netflix is changing the format of the company's fourth quarter earnings conference call.  The call will consist solely of Q&A.  In conjunction with the press release, the company has posted a written version of management's commentary to its Web site at http://ir.netflix.com.  The conference call will be webcast today at 6:00 p.m. Eastern Time / 3:00 p.m. Pacific Time.  If the format change is well received, future earnings calls will follow the same format.  Please see conference call details below.

      Fourth-Quarter and Fiscal-Year 2009 Financial Highlights

      Subscribers.  Netflix ended the fourth quarter of 2009 with approximately 12,268,000 total subscribers, representing 31 percent year-over-year growth from 9,390,000 total subscribers at the end of the fourth quarter of 2008 and 10 percent sequential growth from 11,109,000 subscribers at the end of the third quarter of 2009.

      Net subscriber change in the quarter was an increase of 1,159,000 compared to an increase of 718,000 for the same period of 2008 and an increase of 510,000 for the third quarter of 2009.

      Gross subscriber additions for the quarter totaled 2,803,000, representing 34 percent year-over-year growth from 2,085,000 gross subscriber additions in the fourth quarter of 2008 and 29 percent quarter-over-quarter growth from 2,180,000 gross subscriber additions in the third quarter of 2009.

      Of the 12,268,000 total subscribers at quarter end, 97 percent, or 11,892,000, were paid subscribers.  The other 3 percent, or 376,000, were free subscribers.  Paid subscribers represented 98 percent of total subscribers at the end of the fourth quarter of 2008 and at the end of the third quarter of 2009.

      Revenue for the fourth quarter of 2009 was $444.5 million, representing 24 percent year-over-year growth from $359.6 million for the fourth quarter of 2008, and a 5 percent sequential increase from $423.1 million for the third quarter of 2009.  Revenue for fiscal 2009 was $1.67 billion, up 22 percent from $1.365 billion for fiscal 2008.  

      Gross margin(1) for the fourth quarter of 2009 was 38.0 percent compared to 35.2 percent for the fourth quarter of 2008 and 34.9 percent for the third quarter of 2009.  Gross margin for fiscal 2009 was 35.4 percent compared to 33.3 percent for fiscal 2008.  

      GAAP net income for the fourth quarter of 2009 was $30.9 million, or $0.56 per diluted share compared to GAAP net income of $22.7 million, or $0.38 per diluted share, for the fourth quarter of 2008 and GAAP net income of $30.1 million, or $0.52 per diluted share, for the third quarter of 2009.  GAAP net income grew 36 percent on a year-over-year basis and GAAP EPS grew 47 percent on a year-over-year basis.  

      GAAP net income for fiscal 2009 was $115.9 million, or $1.98 per diluted share compared to GAAP net income of $83.0 million, or $1.32 per diluted share, for fiscal 2008.  GAAP net income grew 40 percent on a year-over-year basis and GAAP EPS grew 50 percent on a year-over-year basis.

      Non-GAAP net income was $32.7 million, or $0.59 per diluted share, for the fourth quarter of 2009 compared to non-GAAP net income of $24.6 million, or $0.41 per diluted share, for the fourth quarter of 2008 and non-GAAP net income of $32.1 million, or $0.55 per diluted share, for the third quarter of 2009.  Non-GAAP net income grew 33 percent on a year-over-year basis and non-GAAP EPS grew 44 percent on a year-over-year basis.

      Non-GAAP net income was $123.5 million, or $2.11 per diluted share, for fiscal 2009 compared to non-GAAP net income of $90.7 million, or $1.44 per diluted share, for fiscal 2008.  Non-GAAP net income grew 36 percent on a year-over-year basis and non-GAAP EPS grew 47 percent on a year-over-year basis.

      Non-GAAP net income equals net income on a GAAP basis before stock-based compensation expense, net of taxes.  

      Stock-based compensation was $3.0 million for the fourth quarter of 2009, compared to $3.2 million for the fourth quarter of 2008 and for the third quarter of 2009.  Stock-based compensation for fiscal 2009 was $12.6 million compared to $12.3 million for fiscal 2008.  Stock-based compensation is presented in the same lines of the Consolidated Statements of Operations as cash compensation paid to the same individuals.

      Subscriber acquisition cost(2) for the fourth quarter of 2009 was $25.23 per gross subscriber addition compared to $26.67 for the same period of 2008 and $26.86 for the third quarter of 2009.  Subscriber acquisition cost for fiscal 2009 was $25.48 per gross subscriber addition compared to $29.12 for fiscal 2008.  

      Churn(3) for the fourth quarter of 2009 was 3.9 percent compared to 4.2 percent for the fourth quarter of 2008 and 4.4 percent for the third quarter of 2009.  Churn includes free subscribers as well as paying subscribers who elect not to renew their monthly subscription service during the quarter.

      Percentage of subscribers who watched instantly more than 15 minutes of a TV episode or movie in the fourth quarter of 2009 was 48 percent compared to 28 percent for the same period of 2008 and 41 percent for the third quarter of 2009.

      Free cash flow(4) for the fourth quarter of 2009 was $30.2 million compared to $51.0 million in the fourth quarter of 2008 and $25.5 million for the third quarter of 2009.  Free cash flow for fiscal 2009 was $97.1 million compared to $94.7 million in fiscal 2008.  

      Cash provided by operating activities for the fourth quarter of 2009 was $105.8 million compared to $92.1 million for the fourth quarter of 2008 and $78.3 million for the third quarter of 2009.  Cash provided by operating activities for fiscal 2009 was $325.1 million compared to $284.0 million for fiscal 2008.  

      Business Outlook

      The Company's performance expectations for the first quarter of 2010 and full-year 2010 are as follows:

      First-Quarter 2010

      • Ending subscribers of 13.5 million to 13.8 million
      • Revenue of $490 million to $496 million
      • GAAP net income of $26 million to $32 million
      • GAAP EPS of $0.47 to $0.58 per diluted share

      Full-Year 2010

      • Ending subscribers of 15.5 million to 16.3 million
      • Revenue of $2.05 billion to $2.11 billion
      • GAAP net income of $125 million to $137 million
      • GAAP EPS of $2.28 to $2.50 per diluted share

      Earnings Call

      The Company has posted a written version of management's commentary to its Web site at http://ir.netflix.com.  Therefore, the conference call, which will be webcast today at 6:00 p.m. Eastern Time / 3:00 p.m. Pacific Time, will consist solely of Q&A, with questions submitted via email.  Please email your questions to [email protected].  The company will read the questions aloud on the call and respond to as many questions as possible.  All media inquiries should be directed to Steve Swasey at (408) 540-3947 or [email protected].

      Following completion of the call, a replay of the webcast will be available at  http://ir.netflix.com. The telephone replay of the call will be available from approximately 6:00 p.m. Pacific Time on January 27, 2010 through midnight on February 2, 2010. To listen to a replay, call (719) 457-0820, access code 5243602.

      Use of Non-GAAP Measures

      Management believes that non-GAAP net income is a useful measure of operating performance because it excludes the non-cash impact of stock option accounting.  In addition, management believes that free cash flow is a useful measure of liquidity because it excludes the non-operational cash flows from purchases and sales of short-term investments, cash flows from investment in business and cash flows from financing activities.  However, these non-GAAP measures should be considered in addition to, not as a substitute for or superior to, net income and net cash provided by operating activities, or other financial measures prepared in accordance with GAAP.  A reconciliation to the GAAP equivalents of these non-GAAP measures is contained in tabular form on the attached unaudited financial statements.

      About Netflix

      With more than 12 million members, Netflix, Inc. (Nasdaq: NFLX) is the world's largest subscription service streaming movies and TV episodes over the Internet and sending DVDs by mail.  For $8.99 a month, Netflix members can instantly watch unlimited TV episodes and movies streamed to their TVs and computers and can receive unlimited DVDs delivered quickly to their homes.  With Netflix, there are never any due dates or late fees.  Members can select from a growing library of titles that can be watched instantly and a vast array of titles on DVD.  Among the large and expanding base of devices that can stream movies and TV episodes from Netflix right to members' TVs are Microsoft's Xbox 360 and Sony's PS3 game consoles and, this spring, Nintendo's Wii console; Blu-ray disc players from Samsung, LG and Insignia; Internet TVs from LG, Sony and VIZIO; the Roku digital video player and TiVo digital video recorders.  For more information, visit http://www.netflix.com.

      Forward-Looking Statements

      This press release contains certain forward-looking statements within the meaning of the federal securities laws, including statements regarding our subscriber growth, revenue, GAAP net income and earnings per share for the first quarter of 2010 and the full-year 2010. The forward-looking statements in this release are subject to risks and uncertainties that could cause actual results and events to differ, including, without limitation: our ability to attract new subscribers and retain existing subscribers; our ability to manage our subscriber acquisition cost as well as the cost of content delivered to our subscribers; fluctuations in consumer usage of our service; the continued availability of content on terms and conditions acceptable to us; maintenance and expansion of device platforms for instant streaming; continued weakness in the U.S. economy and its affect on online commerce or the filmed entertainment industry; conditions that effect our delivery through the U.S. Postal Service, including regulatory changes and postal rate increases; changes in the costs of acquiring DVDs or electronic content; consumer spending on DVDs and related products; disruption in service on our website or with our computer systems; competition and widespread consumer adoption of different modes of viewing in-home filmed entertainment.  A detailed discussion of these and other risks and uncertainties that could cause actual results and events to differ materially from such forward-looking statements is included in our filings with the Securities and Exchange Commission, including our Annual Report on Form 10-K filed with the Securities and Exchange Commission on February 25, 2009.  We undertake no obligation to update forward-looking statements to reflect events or circumstances occurring after the date of this press release.

      (1) Gross margin is defined as revenues less cost of subscription and fulfillment expenses divided by revenues.

      (2) Subscriber acquisition cost is defined as the total marketing expense, which includes stock-based compensation for marketing personnel, on the Company's Consolidated Statements of Operations divided by total gross subscriber additions during the quarter.

      (3) Churn is a monthly measure defined as customer cancellations in the quarter divided by the sum of beginning subscribers and gross subscriber additions, then divided by three months.

      (4) Free cash flow is defined as cash provided by operating activities and investing activities excluding the non-operational cash flows from purchases and sales of short-term investments and cash flows from investment in business.


      Netflix, Inc.

      Consolidated Statements of Operations

      (unaudited)

      (in thousands, except per share data)




      Three Months Ended

      Twelve Months Ended




      December 31,

      September 30,

      December 31,

      December 31,

      December 31,




      2009

      2009

      2008

      2009

      2008









      Revenues


      $         444,542 

      $         423,120 

      $         359,595 

      $     1,670,269 

      $      1,364,661 

      Cost of revenues:







      Subscription

      231,598 

      233,091 

      193,635 

      909,461 

      761,133 


      Fulfillment expenses *

      43,888 

      42,183 

      39,211 

      169,810 

      149,101 



      Total cost of revenues

      275,486 

      275,274 

      232,846 

      1,079,271 

      910,234 

      Gross profit

      169,056 

      147,846 

      126,749 

      590,998 

      454,427 

      Operating expenses:







      Technology and development *

      33,209 

      30,014 

      24,052 

      114,542 

      89,873 


      Marketing *

      70,715 

      58,556 

      55,617 

      237,744 

      199,713 


      General and administrative *

      13,524 

      11,543 

      10,762 

      51,333 

      49,662 


      Gain on disposal of DVDs

      (1,741)

      (1,604)

      (1,603)

      (4,560)

      (6,327)



      Total operating expenses

      115,707 

      98,509 

      88,828 

      399,059 

      332,921 

      Operating income

      53,349 

      49,337 

      37,921 

      191,939 

      121,506 

      Other income (expense):







      Interest expense

      (4,457)

      (674)

      (677)

      (6,475)

      (2,458)


      Interest and other income (expense)

      2,444 

      1,808 

      852 

      6,728 

      12,452 

      Income before income taxes

      51,336 

      50,471 

      38,096 

      192,192 

      131,500 

      Provision for income taxes

      20,423 

      20,330 

      15,364 

      76,332 

      48,474 

      Net income


      $           30,913 

      $           30,141 

      $           22,732 

      $        115,860 

      $           83,026 

      Net income per share:







      Basic


      $              0.58 

      $              0.54 

      $              0.39 

      $             2.05 

      $              1.36 


      Diluted

      $              0.56 

      $              0.52 

      $              0.38 

      $             1.98 

      $              1.32 

      Weighted average common shares outstanding:






      Basic


      53,609 

      56,146 

      58,906 

      56,560 

      60,961 


      Diluted

      55,479 

      57,938 

      60,311 

      58,416 

      62,836 









      *Stock-based compensation included in





      expense line items:







      Fulfillment expenses

      $                  59 

      $                  99 

      $                126 

      $               380 

      $                466 


      Technology and development

      1,023 

      1,169 

      1,095 

      4,453 

      3,890 


      Marketing

      433 

      452 

      462 

      1,786 

      1,886 


      General and administrative

      1,461 

      1,512 

      1,511 

      5,999 

      6,022 









      Reconciliation of Non-GAAP Financial Measures





      (unaudited)







      Non-GAAP net income reconciliation:





      GAAP net income

      $           30,913 

      $           30,141 

      $           22,732 

      $        115,860 

      $           83,026 


      Stock-based compensation

      2,976 

      3,232 

      3,194 

      12,618 

      12,264 


      Income tax effect of stock-based compensation

      (1,184)

      (1,302)

      (1,287)

      (5,017)

      (4,585)

      Non-GAAP net income

      $           32,705 

      $           32,071 

      $           24,639 

      $        123,461 

      $           90,705 

      Non-GAAP net income per share:







      Basic


      $              0.61 

      $              0.57 

      $              0.42 

      $             2.18 

      $              1.49 


      Diluted

      $              0.59 

      $              0.55 

      $              0.41 

      $             2.11 

      $              1.44 

      Weighted average common shares outstanding:






      Basic


      53,609 

      56,146 

      58,906 

      56,560 

      60,961 


      Diluted

      55,479 

      57,938 

      60,311 

      58,416 

      62,836 




      Netflix, Inc.

      Consolidated Balance Sheets

      (unaudited)

      (in thousands, except share and par value data)







      As of







      December 31,

      December 31,







      2009

      2008

      Assets




      Current assets:





      Cash and cash equivalents

      $         134,224 

      $         139,881 



      Short-term investments

      186,018 

      157,390 



      Prepaid expenses

      12,491 

      8,122 



      Prepaid revenue sharing expenses

      17,133 

      18,417 



      Current content library, net

      37,329 

      18,691 



      Other assets

      23,818 

      16,424 






      Total current assets

      411,013 

      358,925 

      Content library, net

      108,810 

      98,547 

      Property and equipment, net

      131,653 

      124,948 

      Deferred tax assets

      15,958 

      22,409 

      Other non-current assets

      12,300 

      10,595 






      Total assets

      $         679,734 

      $         615,424 

      Liabilities and Stockholders' Equity



      Current liabilities:





      Accounts payable

      $           91,475 

      $         100,344 



      Accrued expenses

      33,387 

      31,394 



      Current portion of lease financing obligations

      1,410 

      1,152 



      Deferred revenue

      100,097 

      83,127 






      Total current liabilities

      226,369 

      216,017 

      Long-term debt

      200,000 

      - 

      Lease financing obligations, excluding current portion

      36,572 

      37,988 

      Other non-current liabilities

      17,650 

      14,264 






      Total liabilities

      480,591 

      268,269 

      Stockholders' equity:




      Common stock, $0.001 par value; 160,000,000 shares authorized at December 31, 2009 and 2008; 53,440,073 and 58,862,478 issued and outstanding at  December 31, 2009 and 2008, respectively

      53 

      62 


      Additional paid-in capital

      - 

      338,577 


      Treasury stock at cost (3,491,084 shares at December 31, 2008)

      - 

      (100,020)


      Accumulated other comprehensive income, net

      273 

      84 


      Retained earnings

      198,817 

      108,452 






      Total stockholders' equity

      199,143 

      347,155 






      Total liabilities and stockholders' equity

      $         679,734 

      $         615,424 




      Netflix, Inc.

      Consolidated Statements of Cash Flows

      (unaudited)

      (in thousands)


      Three Months Ended

      Twelve Months Ended


      December 31,

      September 30,

      December 31,

      December 31,

      December 31,


      2009

      2009

      2008

      2009

      2008

      Cash flows from operating activities:







      Net income

      $          30,913 

      $         30,141 

      $         22,732 

      $       115,860 

      $         83,026 


      Adjustments to reconcile net income to net cash








      provided by operating activities:









      Depreciation and amortization of property, equipment and intangibles

      10,238 

      9,618 

      9,141 

      38,044 

      32,454 




      Amortization of content library

      60,261 

      56,690 

      47,579 

      219,490 

      209,757 




      Amortization of discounts and premiums on investments

      168 

      126 

      184 

      607 

      625 




      Amortization of debt issuance costs

      1,124 

      - 

      - 

      1,124 

      - 




      Stock-based compensation expense

      2,976 

      3,232 

      3,194 

      12,618 

      12,264 




      Excess tax benefits from stock-based compensation

      (3,584)

      (1,600)

      (753)

      (12,683)

      (5,220)




      Loss on disposal of property and equipment

      - 

      - 

      - 

      254 

      101 




      (Gain) loss on sale of short-term investments

      (54)

      (984)

      618 

      (1,509)

      (3,130)




      Gain on disposal of DVDs

      (2,607)

      (2,491)

      (3,494)

      (7,637)

      (13,350)




      Gain on sale of investment in business

      (1,783)


      - 

      (1,783)

      - 




      Deferred taxes

      1,789 

      (15)

      1,350 

      6,328 

      (5,905)




      Changes in operating assets and liabilities:










      Prepaid expenses and other current assets

      (9,390)

      7,625 

      11,038 

      (11,001)

      (4,181)





      Content library

      (22,785)

      (9,998)

      (11,123)

      (64,217)

      (48,290)





      Accounts payable

      8,894 

      (13,173)

      (7,917)

      (2,256)

      7,111 





      Accrued expenses

      7,506 

      2,752 

      171 

      13,169 

      (1,824)





      Deferred revenue

      20,974 

      (1,372)

      17,232 

      16,970 

      11,462 





      Other assets and liabilities

      1,177 

      (2,240)

      2,148 

      1,685 

      9,137 






      Net cash provided by operating activities


      105,817 

      78,311 

      92,100 

      325,063 

      284,037 

      Cash flows from investing activities:







      Purchases of short-term investments

      (125,841)

      (21,006)

      (76,118)

      (228,000)

      (256,959)


      Proceeds from sale of short-term investments

      36,037 

      85,904 

      58,723 

      166,706 

      304,163 


      Proceeds from maturities of short-term investments

      4,688 

      3,480 

      1,000 

      35,673 

      3,170 


      Purchases of property and equipment

      (22,433)

      (9,994)

      (7,471)

      (45,932)

      (43,790)


      Acquisitions of intangible asset

      - 

      - 

      - 

      (200)

      (1,062)


      Acquisitions of content library

      (57,048)

      (46,273)

      (38,295)

      (193,044)

      (162,849)


      Proceeds from sale of DVDs

      3,934 

      3,345 

      4,695 

      11,164 

      18,368 


      Proceeds from sale of investment in business

      7,483 

      - 

      - 

      7,483 

      - 


      Investment in business

      - 

      - 

      - 

      - 

      (6,000)


      Other assets

      (72)

      134 

      (32)

      71 

      (1)






      Net cash provided by (used in) investing activities


      (153,252)

      15,590 

      (57,498)

      (246,079)

      (144,960)

      Cash flows from financing activities:







      Principal payments of lease financing obligations

      (300)

      (294)

      (237)

      (1,158)

      (823)


      Proceeds from issuance of common stock

      9,182 

      2,725 

      3,231 

      35,274 

      18,872 


      Excess tax benefits from stock-based compensation

      3,584 

      1,600 

      753 

      12,683 

      5,220 


      Borrowings on line of credit, net of issuance costs

      18,978 

      - 

      - 

      18,978 

      - 


      Payments on line of credit

      (20,000)

      - 

      - 

      (20,000)

      - 


      Proceeds from issuance of debt, net of issuance costs

      193,917 

      - 

      - 

      193,917 

      - 


      Repurchases of common stock

      (79,419)

      (129,686)

      (9,992)

      (324,335)

      (199,904)






      Net cash provided by (used in) financing activities


      125,942 

      (125,655)

      (6,245)

      (84,641)

      (176,635)

      Net increase (decrease) in cash and cash equivalents

      78,507 

      (31,754)

      28,357 

      (5,657)

      (37,558)

      Cash and cash equivalents, beginning of period

      55,717 

      87,471 

      111,524 

      139,881 

      177,439 

      Cash and cash equivalents, end of period

      $        134,224 

      $         55,717 

      $       139,881 

      $       134,224 

      $       139,881 













      Non-GAAP free cash flow reconciliation:







      Net cash provided by operating activities

      $        105,817 

      $         78,311 

      $         92,100 

      $       325,063 

      $       284,037 


      Purchases of property and equipment

      (22,433)

      (9,994)

      (7,471)

      (45,932)

      (43,790)


      Acquisitions of intangible asset

      - 

      - 

      - 

      (200)

      (1,062)


      Acquisitions of content library

      (57,048)

      (46,273)

      (38,295)

      (193,044)

      (162,849)


      Proceeds from sale of DVDs

      3,934 

      3,345 

      4,695 

      11,164 

      18,368 


      Other assets

      (72)

      134 

      (32)

      71 

      (1)


      Non-GAAP free cash flow

      $          30,198 

      $         25,523 

      $         50,997 

      $         97,122 

      $         94,703 




      Netflix, Inc.

      Consolidated Other Data

      (unaudited)

      (in thousands, except percentages, average monthly revenue per paying subscriber,

      average monthly gross profit per paying subscriber and subscriber acquisition cost)




      As of / Three Months Ended




      December 31,


      September 30,


      December 31,




      2009


      2009


      2008

      Subscriber information:







      Subscribers: beginning of period

      11,109   


      10,599   


      8,672   


      Gross subscriber additions: during period

      2,803   


      2,180   


      2,085   



      Gross subscriber additions year-to-year change

      34.4%


      42.7%


      39.5%



      Gross subscriber additions quarter-to-quarter sequential change

      28.6%


      12.6%


      36.5%


      Less subscriber cancellations: during period

      (1,644)  


      (1,670)  


      (1,367)  


      Subscribers: end of period

      12,268   


      11,109   


      9,390   


      Subscribers year-to-year change

      30.6%


      28.1%


      25.6%


      Subscribers quarter-to-quarter sequential change

      10.4%


      4.8%


      8.3%

      Free subscribers: end of period

      376   


      274   


      226   


      Free subscribers as percentage of ending subscribers

      3.1%


      2.5%


      2.4%

      Paid subscribers: end of period

      11,892   


      10,835   


      9,164   


      Paid subscribers year-to-year change

      29.8%


      27.6%


      25.1%


      Paid subscribers quarter-to-quarter sequential change

      9.8%


      4.4%


      7.9%

      Average monthly revenue per paying subscriber

      $            13.04   


      $            13.30   


      $            13.58   

      Average monthly gross profit per paying subscriber

      $              4.96   


      $              4.65   


      $              4.79   

      Percentage of subscribers who watched instantly more than 15 minutes of a TV episode or movie

      48%


      41%


      28%

      Churn


      3.9%


      4.4%


      4.2%

      Subscriber acquisition cost

      $            25.23   


      $            26.86   


      $            26.67   

      Margins:







      Gross margin

      38.0%


      34.9%


      35.2%


      Operating margin

      12.0%


      11.6%


      10.5%


      Net margin

      7.0%


      7.1%


      6.3%

      Expenses as percentage of revenues:







      Technology and development

      7.5%


      7.1%


      6.7%


      Marketing

      15.9%


      13.8%


      15.5%


      General and administrative

      3.0%


      2.7%


      3.0%


      Gain on disposal of DVDs

      (0.4%)


      (0.3%)


      (0.5%)



      Total operating expenses

      26.0%


      23.3%


      24.7%

      Year-to-year change:







      Total revenues

      23.6%


      24.0%


      18.9%


      Subscription

      19.6%


      24.9%


      14.8%


      Fulfillment expenses

      11.9%


      11.2%


      25.0%


      Technology and development

      38.1%


      28.4%


      30.3%


      Marketing

      27.1%


      19.0%


      7.6%


      General and administrative

      25.7%


      (1.7%)


      (20.7%)


      Gain on disposal of DVDs

      8.6%


      (1.5%)


      (5.5%)



      Total operating expenses

      30.3%


      19.1%


      8.3%



      SOURCE Netflix, Inc.

      Modal title

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