Networking Expert Brandy Mychals Reveals Character Code System That Shows Small Businesses How to Get New Clients

LAFAYETTE, Calif., Nov. 13, 2012 /PRNewswire/ -- With a new year fast approaching, business owners are asking themselves how they can attract new clients and make 2013 their best year ever. Brandy Mychals, award-winning business coach, networking expert, and author of the new book How to Read a Client from Across the Room: Win More Business With The Proven Character Code® System to Decode Verbal and Nonverbal Communication from McGraw-Hill, today reveals time tested ways to break six figures fast by "working a room" to connect with more of the right people.

Over two decades, Mychals studied why people behave the way they do, say the things they say and what driving needs dictate who they are. Mychals turned her research and observations into a trademarked and patent-pending program called the Character Code System. She says there are six Character Codes – Class President, Cheerleader, Artist, Activist, Scholar, and Actor.  Each has distinct styles of dress that make them easy to spot across the room.  "When you know the driving need for each, you can approach them in the right way to make a connection that can lead to new business," Mychals said.

The Character Codes are easy to learn and can immediately be put into action. Readers can take the Character Code Quiz online. Mychals recommends that people first identify their own code. Then, invite co-workers, colleagues, and others to do the same, and start a conversation about what they learn.

Mychals' journey to success is riddled with speed bumps and detours.  One day, Mychals was a happily married new mom running a thriving chiropractic business.  Then, as a result of a tragic auto accident, she was diagnosed with a permanent brain injury that prevented her from reading for 7 years. Newly divorced with legal battles and over a million in debt, she relied on disability payments from Social Security to make rent. 

She fought back, healed, and used her unusual circumstances to create her Character Code System. "Not being able to read was a gift to improve my own powers of observation and interpret visual cues to read the people in the room to make my own best impact," Mychals said.  Her system goes beyond what Myers-Briggs or DISC profiling systems offer. Within the first year of launching her new business, she created over $300,000 in sales. Today she guides business owners to follow her proven system to welcome similar results.

Among her top tips to work a room:

  1. Be ready for the opportunity.  Have very short responses to sum up who you are, what you do, what you offer, and what you are working on and who you are looking to connect with.  Do not deliver all this information at one time, in a monologue or to have it sound canned.
  2. Know what you want.  Why are you going to the event?  Are you looking for a client, to sell a product, to find an investor, to build a network, to look for a joint venture partner? Think long term and how the people you meet today could develop into strong business relationships in the future.
  3. Make a great first impression.  Know who you are and the message you want to send.  Know what type of event you are going to and the likely mix in the room you are about to walk into. Create your personal branding so you feel empowered and influence the assumptions you wish to impact.
  4. Know your people. Use Character Coding to quickly read the room and decide who to approach and connect with.  Look, listen, and learn who they are so you can communicate in a way so the message lands. Remember their driving needs and see how you can serve them in that first interaction.

To take the Character Code Quiz to learn your own code, visit this link: For interviews and to book speaking engagements contact

About Brandy Mychals:

Networking Expert Brandy Mychals is the creator of the Character Code System for client attraction without being "salesy." She is an international award-winning coach, author and named one of the top ten bloggers by a Fortune 500 company. Mychals' book, HOW TO READ A CLIENT FROM ACROSS THE ROOM: Win More Business With The Proven Character Code® System, published by McGraw-Hill and released this week, guides entrepreneurs how to create a sold-out 6-figure business and be wildly successful doing what they love. 


SOURCE Brandy Mychals


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