NEW YORK, June 28, 2017 /PRNewswire/ -- neubau Eyewear, the contemporary premium eyewear brand inspired by the creativity and spirit of a new generation, has joined forces with The Honeybee Conservancy to encourage city dwellers to "bee" urban gardeners through the recently launched See & Do Good initiative. This sweet partnership has brought honeybee hives to two urban farms in New York City while celebrating neubau Eyewear's commitment to using sustainable materials.
The Honeybee Conservancy has donated two hives on behalf of neubau Eyewear – one to the Smiling Hogshead Ranch in Long Island, an all-volunteer urban farm situated on an abandoned railroad in Queens, and the other to the Spitzer School of Architecture in Manhattan, an innovative mid-city farm that seeks to educate students about local crop production. Both hives will help to increase food production and awareness about the plight of honeybees. Meanwhile, neubau Eyewear consumers are invited to directly support their local environment and honor the larger eco-system by planting seed paper designed to blossom for these new-to-New York bees, while also sending a broader message about protecting pollinators everywhere.
This program reflects neubau Eyewear's aim to create and support concepts that show consideration to the environment, as well as its desire to partner with like-minded organizations to encourage an eco-friendly lifestyle.
This focus on conscious consumption started with the use of a new sustainable material for neubau Eyewear frames – naturalPX – and extends to the material used in its accessories, from cases to cleaning cloths to other sales and marketing tools. naturalPX is a highly developed polymer derived from organically sourced and renewable primary products. Sixty-five percent of the material is produced from an oil extracted from the seeds of castor oil plants – a plant that relies on pollination to survive and thrive.
To kick off the partnership, neubau Eyewear and The Honeybee Conservancy celebrated, along with customers, press and influencers, with a cocktail event at Distilled NY in the Tribeca neighborhood of New York City. It was here that the informational video debuted as well as the introduction of the jars of neubau-sponsored honey – an attendee favorite!
More information about neubau Eyewear's sustainability initiatives is available at neubau-eyewear.com.
ABOUT NEUBAU EYEWEAR
neubau Eyewear is a contemporary premium eyewear brand with an homage to creativity, innovation and the spirit of a new generation. Born from a leading, genuine and independent Austrian company, this brand provides the highest quality product mixed with a modern, urban influence.
ABOUT THE HONEYBEE CONSERVANCY
The Honeybee Conservancy empowers communities with the tools, education and bees needed to sustain local agriculture. It is a project of Social & Environmental Entrepreneurs. For more information, visit The Honeybee Conservancy website: thehoneybeeconservancy.org.
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SOURCE neubau Eyewear