Never Lose Your Smartphone, Laptop or Car Keys Again With Cobra Tag™ Award-Winning Bluetooth® Tagging System for Tracking Personal Items and Valuables is coming in July

ORLANDO, Fla., March 21, 2011 /PRNewswire/ -- INTERNATIONAL CTIA WIRELESS --Cobra Electronics Corporation (Nasdaq: COBR), a leading manufacturer of mobile electronic devices, today announced that Cobra Tag™; an ingenious Bluetooth tagging system that helps avoid losing car keys, smartphones, or other valuables; will be generally available in July 2011. In January, Popular Mechanics, one of America's most trusted men's magazines, recognized Cobra Tag with its Editor's Choice Awards as among the most innovative new products at the International Consumer Electronics Show (CES), the world's largest annual tradeshow for consumer technology. Cobra Electronics is showcasing Cobra Tag, along with its entire lineup of mobile/wireless products, in Booth #4863 at the 2011 International CTIA Wireless exhibition taking place March 22-24 at the Orange County Convention Center in Orlando, Florida.

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Cobra Tag, powered by Phone Halo Technology, is a clever alarm and loss prevention system that consists of a smartphone app that is paired via Bluetooth to a small key fob device.  Users download the Cobra Tag app to their smartphone and attach the Cobra Tag device to any item they wish to protect, such as car keys, a purse, or laptop bag. The Cobra Tag system monitors the distance between the phone and tagged items and produces an audible alert if they become separated.

In addition, the Cobra Tag app can record the GPS location and the time of day the items became separated, and sends this information to a pre-configured contact list via email, text message, or even to a linked Facebook or Twitter account. The Cobra Tag system also includes a handy two-way finder feature. Pressing a button on the Cobra Tag key fob device will ring the paired smartphone, and a feature of the app can also help locate the tagged valuable.

"Smartphones have become a crucial tool for many of us, and the software, music and data they contain can be virtually irreplaceable," said Sally Washlow, senior vice president of marketing and sales for Cobra Electronics. "Cobra Tag is a versatile and brilliant little system for protecting our phones and just about anything else of value, and I think most consumers will find it to be an incredibly affordable investment in safety and peace-of-mind."

Pricing and availability:

Cobra Tag will be available from retailers nationwide in July 2011 with a suggested retail price of $59.99.  The Cobra Tag App for Blackberry® will be available at no cost from the Blackberry App World at that time, and the Android™ App will be available via the Android Market at https://market.android.com/.  To locate a retailer, please visit www.cobra.com.

About Cobra Electronics:

Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at www.cobra.com.

Follow Cobra on Twitter at www.twitter.com/CobraElectronic and become a fan at www.facebook.com/CobraElectronics.

Media Contacts:


Stephen Drusano

Chris Kooistra

Skyya Communications

Cobra Electronics

(212) 969-1777

(773) 307-8386

stephen.drusano@skyya.com

ckooistra@cobra.com



SOURCE Cobra Electronics Corporation



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