New "60-Day Kickstart" Online Campaign Supports Healthy Weight Loss Resolutions
The alli® Brand Encourages a Healthy, Balanced Diet with Community Support, Recipes from Chef Richard Blais and Expert Tips for Success
PARSIPPANY, N.J., Jan. 9, 2014 /PRNewswire/ -- GlaxoSmithKline Consumer Healthcare today announced the launch of the 60-Day Kickstart – a new campaign on Facebook that offers free support for striking a healthy, balanced diet in the new year. The program, created courtesy of the alli® brand– the only FDA-approved over the counter weight loss aid –offers daily support for weight loss success in 2014, including:
- Two-months of free, motivational tips and reminders to power weight loss resolutions
- Accessibility and encouragement from NY, registered dietician, Betty Kovacs
- Exclusive, balanced, gourmet recipes that align with the alli® diet plan
(about 15 grams of fat per meal)
- Open community and social forum to help support your journey
"For many, New Year's is all about starting over and being smarter about your diet. GSK is passionate about helping people achieve a healthier lifestyle so they can see enjoy their successes. That's why we're excited to offer a convenient way to make the journey more manageable and enjoyable, right from the start," said Deborah Larsen, Marketing Director of the alli® brand.
As part of the program, the alli® brand has teamed up with celebrity chef, restaurateur, and author, Richard Blais, for exclusive, easy, healthy recipes and NY Registered Dietician, Betty Kovacs, who will be making regular appearances online and offering her expert advice.
"I've struggled with my weight, so I know this time of year can be especially overwhelming," said Chef Blais. "It's important for each meal to be balanced with calories and fat, without sacrificing taste, so I'm working with the alli® brand to launch the 60-Day Kickstart campaign and offer healthier alternatives to some American favorites."
To learn more and join the 60-Day Kickstart, visit facebook.com/myalli.
alli® (60 mg orlistat capsules) is for weight loss in overweight adults, 18 years and older, when used along with a reduced-calorie and low-fat diet. alli® is a clinically-proven product with a comprehensive, individualized behavior support plan. The alli® program encourages modest, gradual weight-loss, known by experts as the best way to lose weight.
About GlaxoSmithKline Consumer Healthcare
GlaxoSmithKline Consumer Healthcare is one of the world's largest over-the-counter consumer healthcare products companies. Its well-known brands include Nicorette® and NicoDerm® CQ, the leading smoking cessation products; alli®, the only FDA-OTC weight loss aid; as well as medicine cabinet staples, Aquafresh®, Sensodyne®, Tums®, and Breathe Right®, all of which are trademarks owned by and/or licensed to GSK Group of Companies.
GlaxoSmithKline -- one of the world's leading research-based pharmaceutical and healthcare companies -- is committed to improving the quality of human life by enabling people to do more, feel better and live longer. For company information visit: http://www.gsk.com.
*Richard Blais and Betty Kovacs are paid spokespeople for the alli® brand but opinions are their own.
GlaxoSmithKline Consumer Healthcare
SOURCE GlaxoSmithKline Consumer Healthcare
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