"Brands need to evolve past simply trying to reach the people with the most followers, or taking a scattershot approach of engaging with anyone and everyone on digital channels," said Rob Tarkoff, President and CEO of Lithium Technologies. "We're making it easier for brands to identify the right experts for their product or service but that's just the first step – they then need to work on cultivating authentic relationships with them."
Since acquiring Klout in 2014, Lithium has been working to integrate its wealth of data across its entire portfolio of products to help businesses connect, engage and understand their Total Community. Specific examples pertaining to the topic experts data include:
- Profile Plus in Lithium Communities – leveraging topic experts data science, brands can personalize the community experience based on member interests and expertise, and identify top influencers by topic
- Lithium Response – brands can intelligently route and prioritize customers' questions and complaints based on their topic expertise, giving consumers more relevant and personalized service in a timely manner.
- Lithium Reach – Reach's data-driven recommendations empower brands to publish content their customers want. Early results show that this leads to a 25% increase in engagement.
The "Mining Half a Billion Topical Experts Across Multiple Social Networks" academic paper is publicly available at: http://arxiv.org/abs/1608.09002
Lithium builds trusted relationships between the world's best brands and their customers, helping people get answers and share their experiences. Customers in more than 34 countries rely on Lithium to help them connect, engage, and understand their total community. With more than 100 million monthly visits over all Lithium communities and 750 million online profiles scored by Klout, Lithium has one of the largest digital footprints in the world. Using that data and the company's software, Lithium customers boost sales, reduce service costs, spark innovation, and build long-term brand loyalty and advocacy. To find out how Lithium can transform your business, and to share the experience enjoyed by 300 other leading brands around the world, visit www.lithium.com, join our community at community.lithium.com, or follow us on Twitter @LithiumTech. Lithium is a privately held company headquartered in San Francisco.
The Lithium® logo is a registered Service Mark of Lithium Technologies. All trademarks and product names are the property of their respective owners.
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SOURCE Lithium Technologies