"The tobacco industry continues to aggressively market its products to 'replacement smokers,' to guarantee their profits," said David Willoughby, Chief Executive Officer of ClearWay Minnesota. "Our hope is this campaign will spur Minnesotans to look closely at the tobacco industry's tactics and support policies proven to prevent youth smoking. Nearly all smokers start by age 18, but if we can prevent teens and youth from starting, smoking stops."
The new campaign directs viewers to a new website, www.stopthestartmn.com, which provides facts about tobacco industry marketing tactics, and highlights areas where progress has been made and resources for people who want to get involved.
"ClearWay Minnesota has a history of launching bold campaigns that generate emotion and discussion," said Molly Hull, Director of Brand Development at Clarity Coverdale Fury, the Minneapolis advertising agency that created the campaign. "This campaign's power is in the message that we can do more to prevent kids from becoming addicted. That sentiment really hits home for the majority of Minnesotans, especially those who have experienced the effects of smoking."
To view the new television spots and find out more about the campaign, visit www.stopthestartmn.com or ClearWay Minnesota's Facebook page or YouTube channel.
About ClearWay MinnesotaSM
ClearWay Minnesota is an independent nonprofit organization that improves the health of Minnesotans by reducing the harm caused by tobacco. ClearWay Minnesota serves Minnesota through its grant-making program, QUITPLAN® stop-smoking services and statewide outreach activities. It is funded with 3 percent of the state's 1998 tobacco settlement. For more information on ClearWay Minnesota or QUITPLAN Services, call 952-767-1400 or visit clearwaymn.org.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/new-ad-campaign-urges-minnesotans-stop-the-start-of-smoking-300394381.html
SOURCE ClearWay Minnesota