New Aflac.com Designed to Entertain and Educate Through User Participation

COLUMBUS, Ga., Jan. 7 /PRNewswire-FirstCall/ -- Aflac, the company that pays policyholders cash benefits when they are sick or hurt, today unveiled a dynamic new Web site that stars the iconic Aflac Duck in a series of more than 40 amusing and interactive animations. Aflac.com - with its interactive elements, bright graphics and educational tools - breaks the staid, copy-heavy industry mode to effectively communicate the need for insurance to consumers and businesses alike.

The revamped aflac.com relies on engaging content, videos and the beloved Aflac Duck to entertain and inform. It features a clean and intuitive organizational structure, with sections specifically tailored to the unique needs of consumers, business decision-makers, brokers and prospective agents. The sections and their highlights include:

• Individuals: This area clearly shows Aflac's policies complement those offered by major medical insurers. For example, an interactive slot machine activated by visitors lands on different daily expenses -- such as gas, groceries and bills -- to demonstrate how money from Aflac can be used. This section also includes a video testimonial (or "duckumentary") from a real family that shows how Aflac helps protect loved ones from the potentially devastating financial effects of illness or injury.

• Businesses: Aflac.com clearly outlines how easily the insurer's policies are administered and how supplemental coverage can help attract and retain employees. It also shows employers how they can make Aflac insurance available to their workforces at no direct cost to their businesses. A unique calculator shows business decision-makers how their companies can benefit from the tax advantages of making Aflac products available through cafeteria plans, while an interactive puzzle demonstrates the ways Aflac complements existing benefits.

• Brokers: This section uses interactive experiences with the Aflac Duck to illustrate how easy it is to do business with Aflac and how much clients appreciate the company's value-added services.

• Become an agent: Geared to prospective members of the Aflac sales team, this section shows how the company's strong support system promotes business success. An interactive "growing tree" reinforces Aflac's deeply rooted values, and agents can help the tree grow by clicking on a virtual seed.

Each section of the revamped aflac.com encourages visitor participation as users click through and advance to the next page. In addition to the tools and information found within the site, the home page provides visitors with the opportunity to manage their own accounts, connect to and interact with the Aflac Duck on Facebook and Twitter, find an agent and obtain claim forms.

"The new aflac.com breaks the industry mold by providing visitors with a truly dynamic, engaging and entertaining experience," said Jeff Charney, Aflac senior vice president and chief marketing officer. "Whether you are a business owner, broker, prospective agent or a consumer looking for ways to help protect your family's finances, you'll leave the site entertained and - most importantly - you'll know exactly how Aflac can work for and benefit you."

The new aflac.com site was created by Aflac's new media team in partnership with New York based Firstborn and The Kaplan Thaler Group.

About Aflac

For more than 50 years, Aflac products have given policyholders the opportunity to direct cash where it is needed most when a life-interrupting medical event causes financial challenges. As the number one provider of guaranteed-renewable insurance in the United States and the number one insurance company in terms of individual insurance policies in force in Japan, Aflac insurance products provide protection to more than 50 million people worldwide. Aflac has been recognized by Ethisphere magazine as one of the World's Most Ethical Companies for three consecutive years and was also named by the Reputation Institute as the Most Reputable Company in the Global Insurance Industry for two consecutive years. In 2009 Fortune magazine recognized Aflac as one of the 100 Best Companies to Work For in America for the eleventh consecutive year. Fortune magazine also ranked Aflac No. 1 on its global list of the Most Admired Companies in the Life and Health Insurance category. Aflac appears on Hispanic Enterprise magazine's list of the 50 Best Companies for Supplier Diversity and on Black Enterprise magazine's list of the 40 Best Companies for Diversity. Aflac was also named by Forbes magazine as America's Best-Managed Company in the Insurance category. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL.

    Media Contacts:      Analyst and Investment Contact:
    Laura Kane           Kenneth S. Janke Jr.
    Aflac Incorporated   Aflac Incorporated
    706.596.3493          1.800.235.2667, Option 3; Fax: 706.324.6330
    [email protected]      [email protected]

    Jon A. Sullivan
    Aflac Incorporated
    706.763.4813
    [email protected]

(Photo: http://www.newscom.com/cgi-bin/prnh/20100107/CL34152 )

(Logo: http://www.newscom.com/cgi-bin/prnh/20090422/CL03654LOGO )

SOURCE Aflac