CHICAGO, Oct. 6, 2011 /PRNewswire/ -- LAUNCH, an award-winning shopper engagement marketing agency, announces a new company division, PKG Brand Design, focusing exclusively on branding and package design.
Established when HBN Brand Design (formerly Harbauer Bruce Nelson) staff joined with LAUNCH, the new division united as an entity has more than 90 years of combined packaging expertise. PKG Brand Design grounds its branding, identity and packaging design work in solid strategic thinking aimed at generating consumer conversation that builds brand velocity.
Dwight Nelson, Vice President of PKG states, "Together with LAUNCH we're a united force partnering some of the industry's best talent. Our expertise merges strategic brand and packaging design with proven shopper marketing programs." Both companies have produced award-winning work for some of the world's most recognizable brands across the Food & Beverage, Snacks & Candy, Retail, Promotion Packaging and Home Office categories.
Together, PKG Brand Design and LAUNCH are committed to igniting meaningful and engaging exchanges between brands and their current—and potential—consumers. "We focus on creative strategies proven to engage shoppers at shelf in the 'moment of truth,'" says Jim Gelder, VP of Creative and Emerging Media at LAUNCH/PKG.
Both LAUNCH and PKG Brand Design strive to bring collaborative efforts between consumers and brands through branding and packaging solutions designed to generate interest, conversation and, most importantly, sales.
About PKG
PKG Brand Design is a premier branding and package design agency for consumer package goods manufacturers and retailers. We help brands tell their story and generate conversations creating awareness, trial and loyalty. From start-to-finish brand development, including positioning, design and packaging, PKG delivers brand consistency grounded in research and strategy. Its client roster includes household names such as Perdue Farms, Ralcorp, Everfresh and Senseo. For more information, visit www.PKGbranding.com
About LAUNCH
LAUNCH is an award-winning brand marketing firm that specializes in consumer engagements, both in-store and online. Founded in 1973, LAUNCH is based in Chicago and services the United States and Canadian markets. Its client roster includes household names such as Sara Lee, ConAgra, PetSmart and BERNINA USA. Named as a Top 100 Promotion Agency for the past six years, LAUNCH has also been named to the Inc. 5000 in 2009 and 2011 as one of the fastest-growing private companies in the United States. For more information, visit www.LAUNCHcreative.com
Contact:
Christie Thorne
312.870.9121
[email protected]
For images and download: http://pkgbranding.com/press-releases/
SOURCE LAUNCH
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