New Allegra® Anti-Itch Cream Introduced by Sanofi's Chattem Over-the-Counter Allergy Brand Now Offers Topical Relief for Itchy, Dry Skin Just in Time for Summer
BRIDGEWATER, N.J., April 11, 2013 /PRNewswire/ -- Allegra Anti-Itch Cooling Relief Cream and Allegra Anti-Itch Intensive Relief Cream are now available in drug, grocery and mass merchandiser stores nationwide. Chattem, Inc., the Consumer Healthcare Division of Sanofi US and the makers of Allegra Allergy, introduced the Anti-Itch Creams to its family of products to help provide itch relief from reactions to skin irritations.
Allegra Anti-Itch Cooling Relief provides fast cooling relief for hot, itchy skin while Allegra Anti-Itch Intensive Relief provides moisturizing relief for itchy, dry and irritated skin. Both products provide temporary relief from the pain and itching associated with insect bites, minor skin irritations, sunburn, rashes due to poison ivy, poison oak or poison sumac, and minor cuts and scrapes. They also temporarily protect and help relieve chapped or cracked skin.
"We identified an opportunity in the topical anti-itch category and leveraged our experience with Allegra Allergy to introduce a new product for common skin irritations that not only helps stop the itch but also provides a moisturizing benefit," said John Stroud, Executive Vice President, Marketing, Chattem.
Itchy skin can be triggered by a chemical in a person's body called histamine. Histamine is a person's immune system reacting to an irritant, like an insect bite or poison ivy. Allegra Anti-Itch Cream acts as an antihistamine, going beneath the surface of the skin to stop the itch at its source. In addition, the moisturizers and vitamins A, C and E in Allegra Anti-Itch Cream help soothe the skin, and the allantoin protects the skin while it gets back to normal after scratching.
Allegra Anti-Itch Cream is indicated for adults and children ages 2 and up. The suggested retail price is $4.99-$6.99. For additional information on the Allegra family of products, please visit www.allegra.com. Follow us on Facebook and Twitter.
Allegra Allergy has been providing allergy sufferers with relief of symptoms from indoor and outdoor allergies for more than 15 years. The Allegra family of products is available without a prescription in drug, grocery, mass merchandiser and club stores nationwide.
Sanofi, a global and diversified healthcare leader, discovers, develops and distributes therapeutic solutions focused on patients' needs. Sanofi has core strengths in the field of healthcare with seven growth platforms: diabetes solutions, human vaccines, innovative drugs, rare diseases, consumer healthcare, emerging markets and animal health. Sanofi is listed in Paris (EURONEXT: SAN) and in New York (NYSE: SNY).
Sanofi is the holding company of a consolidated group of subsidiaries and operates in the United States as Sanofi US, also referred to as sanofi-aventis U.S. LLC. For more information on Sanofi US, please visit http://www.sanofi.us or call 1-800-981-2491.
In March 2010, Chattem, Inc. became a wholly-owned subsidiary of the sanofi-aventis Group, as the consumer healthcare division of Sanofi US. Chattem is more than 130 years old and is a leading manufacturer and marketer of branded consumer healthcare products, toiletries and dietary supplements across niche market segments in the United States. For more information, please visit Chattem's website at www.chattem.com
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