New Amsterdam® Signs Sponsorship Deal with New York Jets

MODESTO, Calif., Oct. 4, 2011 /PRNewswire/ -- When the New York Jets play at home this season, MetLife Stadium visitors will now have the opportunity to enjoy a smooth new selection at the bar—today, New Amsterdam announces a new sponsorship agreement with the New York Jets.

"New Amsterdam is a great addition to the New York Jets' business roster," said Jets Executive Vice President of Business Operations Matt Higgins. "New Amsterdam Spirits brings a commitment to delivering high quality products to its customers and a high level of enthusiasm to our team."

New Amsterdam Gin and Vodka will be poured throughout the stadium with signature cocktails.  The sponsorship also includes the use of official team marks and logos for consumer retail promotions.

"New Amsterdam is delighted to launch this new relationship with the New York Jets," said Gerard Thoukis, Director of Marketing for New Amsterdam. "We are thrilled to introduce our gin and vodka to the Jets fans and work with the team to bring them the best sporting experience possible. We look forward to an exciting 2011-12 season."

New Amsterdam spirits are crafted in a refined style.  Our unique recipe sets us apart from other gins in its flavor and smoothness.  Our vodka is distilled five times to create a clean and crisp vodka that has a smooth finish. They taste so smooth you can drink them straight or use it as the perfect base for great cocktails.

Announcement of New Amsterdam's partnership with the Jets is commensurate with sponsorship agreements with five additional National Football League teams this year.

For sponsorship inquiries, contact C. Pat O'Brien, O'Brien Marketing , at 949.258.4326.

About New Amsterdam® Spirits

New Amsterdam® gin and vodka are produced in Modesto, California by the New Amsterdam Spirits Company.  Named after the original Dutch settlement that is today New York City, while still capturing the trendsetting and sophisticated culture of New York City. New Amsterdam Gin was the recipient of the prestigious Double Gold medal at the 2010 San Francisco World Spirits Competition. In addition, it received Gold medals at both the 2008 and 2007 competitions. New Amsterdam Vodka received a 92 point rating from the Tasting Panel. New Amsterdam is available nationwide.  For more information, visit us on Facebook at facebook.com/NewAmsterdamSpirits.

SOURCE New Amsterdam