New Amsterdam® Spirits Announces Continued Sponsorship Deal with Atlanta Falcons

MODESTO, Calif., Sept. 26, 2013 /PRNewswire/ -- As the Atlanta Falcons kick off another home game this Sunday, adult fans will once again have a smooth selection at Georgia Dome bars. Today, New Amsterdam Spirits announces the continuation of its sponsorship of the Atlanta Falcons.

"We are delighted to further our partnership with the Atlanta Falcons and bring their fans the best in-stadium experience," said Gerard Thoukis, Senior Director of Marketing for New Amsterdam Spirits. "The past year was successful for both New Amsterdam and the Falcons, the 2012 NFC South Champs, and we look forward to another thrilling season."

In addition to a New Amsterdam Gin branded bar and sales carts throughout the Georgia Dome, the sponsorship also includes special events such as meet and greets and other promotions, as well as the use of official team marks and logos. New Amsterdam's partnership with the Falcons corresponds with sponsorship agreements with three additional professional football teams this year.

"As an organization, we pride ourselves on giving our Falcons fans a memorable game day experience," said Tim Zulawski, Vice President of Sponsorship Sales & Service for the Atlanta Falcons. "Our partnership with New Amsterdam Spirits enables our fans 21 and older to enjoy an outstanding product while also enjoying the game."

New Amsterdam Gin's unique recipe sets it apart from other gins in its flavor and smoothness. Crafted in a refined style with subtle citrus flavors and a long, silky finish, the recipe blends botanicals with citrus elements and a light touch of juniper to create an unparalleled, smooth taste. New Amsterdam's taste is so smooth you can drink it straight or use it as the perfect base for great cocktails.

About New Amsterdam^® Spirits
New Amsterdam® Spirits is based in Modesto, California. New Amsterdam Gin received the Platinum Award at the 2011 SIP Awards, was the recipient of the prestigious Double Gold medal at the 2010 San Francisco World Spirits Competition, and was awarded a score of 95 by Wine Enthusiast. Introduced in 2011 as the sister brand to New Amsterdam Gin, New Amsterdam Vodka was awarded a score of 92 by The Tasting Panel, received "Three Stars" from F. Paul Pacult's Spirit Journal and was noted as a "Best Buy" by Beverage Testing Institute. New Amsterdam Red Berry and Peach Flavored Vodkas joined the line-up in 2012 and New Amsterdam Citron and Coconut Flavored Vodkas joined in 2013.

For more information, visit www.newamsterdamspirits.com. 

SOURCE New Amsterdam Spirits

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