New Amsterdam® Spirits Announces Renewed Sponsorship Deal with Oakland Raiders New Amsterdam® Spirits Enhances Raider Fan Experience with Extended Presence at O.co Coliseum

MODESTO, Calif., Sept. 26, 2013 /PRNewswire/ -- As the Oakland Raiders kick off at home this Sunday, adult fans will once again have a smooth selection at O.co Coliseum bars. Today, New Amsterdam Spirits announces the continuation of its sponsorship of the Oakland Raiders.

"New Amsterdam is delighted to further our partnership with the Oakland Raiders," said Gerard Thoukis, Senior Director of Marketing for New Amsterdam Spirits. "As another California-based organization, we hope to give the team's fans the best sporting experience possible, and we look forward to an exciting season."

In addition to a New Amsterdam branded bar in the East Side Club section, the sponsorship also includes special events and the use of official team marks and logos. New Amsterdam's partnership with the Raiders corresponds with sponsorship agreements with three additional professional football teams this year.

"Our Raider Nation deserves nothing less than the best when it comes to the offerings within the Coliseum," said the Oakland Raiders. "Having New Amsterdam on our team gives Raiders fans a premium choice as they cheer the Silver and Black on at home games."

New Amsterdam Gin's unique recipe sets it apart from other gins in its flavor and smoothness. Crafted in a refined style with subtle citrus flavors and a long, silky finish, the recipe blends botanicals with citrus elements and a light touch of juniper to create an unparalleled, smooth taste. New Amsterdam Vodka, a premium vodka made from the finest quality grains, is five times distilled for unparalleled smoothness. New Amsterdam Vodka starts with a soft, full-bodied sensation on the palate and has a clean finish. New Amsterdam Spirits are smooth enough to enjoy straight, yet distinctive enough to hold their own in any cocktail.

About New Amsterdam® Spirits
New Amsterdam® Spirits is based in Modesto, California. New Amsterdam Gin received the Platinum Award at the 2011 SIP Awards, was the recipient of the prestigious Double Gold medal at the 2010 San Francisco World Spirits Competition, and was awarded a score of 95 by Wine Enthusiast. Introduced in 2011 as the sister brand to New Amsterdam Gin , New Amsterdam Vodka was awarded a score of 92 by The Tasting Panel, received "Three Stars" from F. Paul Pacult's Spirit Journal and was noted as a "Best Buy" by Beverage Testing Institute. New Amsterdam Red Berry and Peach Flavored Vodkas joined the line-up in 2012.

For more information, visit www.newamsterdamspirits.com

About the Oakland Raiders
The Raiders — who began play in the American Football League in 1960 — are in their 54th year of professional football competition, including the last 43 as a member of the National Football League. Over six memorable decades the Raiders have won an American Football League Championship, four American Football Conference Championships, three World Championships of Professional Football, participated in five Super Bowls, played in 14 Championship games, won or tied for 17 Division Championships, had 21 playoff seasons, finished 35 seasons at .500 or better and played in 40 postseason games. With their appearance in Super Bowl XXXVII, the Raiders became the only NFL team to play in Super Bowls in four different decades. In addition, the Raiders are proud to contribute to youth initiatives, community development, environmental concerns, multicultural awareness and global outreach. The Silver and Black maintains a global presence and communicates with the worldwide Raider Nation through the team's official web sites which feature original and translated content in six different languages - Tagalog, Japanese, German, Chinese, Spanish and English. For more information, please visit www.raiders.com.

SOURCE New Amsterdam Spirits



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