New ARM & HAMMER™ Clump & Seal™ Cat Litter Provides First-of-its-Kind Odor Control Against Embarrassing, Unwanted Litter Box Smells Micro-sealing Granules Seal and Destroy Odors for a Seven-Day Odor-Free Home - Guaranteed

PRINCETON, N.J., March 12, 2014 /PRNewswire/ -- With roughly a third of U.S. households having at least one cat and celebrity felines becoming the hottest internet sensations, our love for cats is unquestionable – but their "business" doesn't go unnoticed. In fact, 77 percent of Americans claim they can tell if someone has a cat just by the smell of their home, and more than one in three cat owners say litter box odors are more embarrassing for guests to notice than a clogged toilet. But now, cat owners no longer have to be worried by lingering odors ruining their home's ambiance with new ARM & HAMMER™ Clump & Seal™ Cat Litter. It seals and destroys odors so they can't spread throughout your home for a seven-day odor-free home – guaranteed.

"Pet odors can be so embarrassing that a majority of cat owners (55 percent) have considered not inviting guests over because of the way their home smelled," said Melissa Martin, Vice President, Church & Dwight Co., Inc. "New Clump & Seal™ gives cat owners the confidence to entertain without the embarrassment of unwanted smells thanks to our seven-day odor-free home guarantee. We're so certain about our new product, that we're inviting consumers to try it risk-free or their money back*."

Only Clump & Seal™ Cat Litter has breakthrough technology that forms a tight seal around odor and destroys it with powerful odor eliminators and ARM & HAMMER™ Baking Soda. Made with fine microparticles, cats will love the new, softer feel. In addition, the unique formula has low tracking and ultra-low dust to help keep floors clean for a happy, healthy home.

"We're proud to be advancing our portfolio with a revolutionary product that further meets the needs of our consumers," said Bruce Fleming, Chief Marketing Officer, Church & Dwight Co., Inc. "With this being Church & Dwight's largest marketing campaign in the category, we're eager to drive awareness so that consumers can experience the difference of a seven-day odor-free home."

Available in two varieties: Fresh Home and Multi-Cat in 14lb., 19lb. 25.8lb. and 28lb. sizes at leading retail outlets nationally. Suggested retail prices range from $7.99 to $17.99.

Experience the confidence of an odor-free home for seven days - guaranteed with new Clump & Seal™ Cat Litter. For more information and to hear what other cat owners are saying, visit www.ClumpandSeal.com. Learn more about the evolution of cat litter odor control at www.clumpandseal.com/video.aspx.  

About the Survey
The ARM & HAMMER™ Clump & Seal™ survey was conducted online by Wakefield Research (www.wakefieldresearch.com) among 1,000 nationally representative U.S. adults, ages 18+, with an oversample of up to 500 cat owners, between January 9January 16, 2014. The margin of error for the study is 3.1 percent among the nationally representative sample, and 4.4 percent among the audience of 500 cat owners.

About ARM & HAMMER™
For more than 165 years, ARM & HAMMER™ Baking Soda's familiar orange box has been a trusted fixture in both the refrigerator and home. The brand was founded in 1846 when Dr. Austin Church and John Dwight began to produce and sell sodium bicarbonate under the ARM & HAMMER™ brand name.

Today, Church & Dwight Co., Inc. manufactures a variety of cleaning, freshening and deodorizing products for the home, family, pets, and body under the iconic ARM & HAMMER™ brand name.

* Valid for purchases between 12/1/13 and 5/31/14. Refund for purchase price up to $11.99. Limit one refund per family, address or household. Details at ClumpandSeal.com.

Media Contact:
Jennifer Borland/Edelman
(212) 642-7726
Jennifer.borland@edelman.com

Photo - http://photos.prnewswire.com/prnh/20140312/NY82078-a

Photo - http://photos.prnewswire.com/prnh/20140312/NY82078-b

SOURCE Church & Dwight Co., Inc.



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