New iPad App Helps Shoppers Discover Their Perfect Car Dozens of search filters and intuitive design make it easy to explore more than three million new and used vehicles

ATLANTA, Sept. 26, 2013 /PRNewswire/ -- A new® iPad app gives car shoppers the ability to find their perfect vehicle quickly and easily – even if they don't know exactly what they're looking for. This addresses a demonstrated consumer need; according to research, 67% of visitors haven't identified a specific model and 58% haven't identified a specific brand of car they're interested in buying1

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"We designed this app around the concept of discovery: we wanted to make it as easy as possible for car shoppers to find and learn about vehicles they have not even considered," said Jose Puente, director of mobile products and strategy, "With this new experience, you can start out with a very vague idea of what you want and the app does the work for you."

Users of the new iPad app start their search with access to more than three million new and used vehicles listed for sale on from dealers and private sellers. The highly visual home screen gives consumers the option to begin their search based on price, style or location in addition to make and model. They can then continue to narrow their results by dozens of additional filters as they move through the experience, such as color, features/options, fuel economy, mileage and more. Reviews and shopping tips from editors are integrated directly into each listing, giving consumers instant access to expert advice about the specific vehicles they're interested in.

As shoppers find cars and trucks they like, they can touch a star ribbon on the listing to create an account and save them. Saved listings are then immediately available across all of's experiences - including the website, iPhone and Android apps – upon login. Once a shopper is ready to see a car in person, the iPad app shows them exactly where a dealer is located and provides contact information and directions, thanks to integration with the iPad's mapping features.  Shoppers can also communicate directly with dealers via email from the app.

Consumers are using mobile devices as part of the car shopping process more frequently: mobile traffic to has experienced double digit growth since January and hit record levels in August (up more than 60 percent year-over-year). Use of tablets specifically is also on the rise, particularly among younger shoppers. According to a recent study, 28 percent of Millennials and a quarter of Generation X car shoppers use a tablet during the car shopping process2.

"Mobile is changing the way people shop for cars, and every day we work to create new, innovative products that make the process more enjoyable and effortless," Puente said.

The iPad app is currently available to download from the Apple App Store:

1 2013 User Profile Study
22013 Automotive Buyer Influence Study

Created in 1997, Atlanta-based is the Internet's ultimate automotive marketplace. As a leading resource for car shoppers and sellers, aggregates millions of new, used and certified pre-owned cars from thousands of dealers and private sellers and provides expert articles and reviews., which also operates the® auto marketing brand, is wholly owned by AutoTrader Group™. Additionally, AutoTrader Group owns Kelley Blue Book® ( as well as three other companies that provide a full suite of software tools that help dealers and manufacturers manage their inventory and advertising online: vAuto®, HomeNet Automotive® and VinSolutions®.  AutoTrader Group is a majority-owned subsidiary of Cox Enterprises. Providence Equity Partners is a 25 percent owner of the company. For more information, please visit



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