New b4 Hand Sanitizer Packets Make It Easier For Traveling Families To Fight Germs In Airplanes, Restrooms And Other Public Spots

HOUSTON, March 6, 2014 /PRNewswire/ -- Approximately 46 percent of U.S. households with children planned a summer vacation last year, according to a 2013 survey from the American Public Transportation Association. Of those, nearly 40 percent planned to use public transportation while visiting metropolitan areas.

Parental translation: Traveling can present a great opportunity for children to meet new germs.

In an effort to help parents combat germs that children may come in contact with on airline tray tables, public bathrooms, hotel remotes, touch screen kiosks and more, b4 developed a highly effective germ-fighting hand sanitizer and packaged the gel in small, single-use packets that are easy to carry in a wallet, pocket or small purse.

Doctors say hand sanitizer is the most effective and convenient way to cleanse hands when soap and water are not readily available. However, most sanitizers can be bulky to carry around, especially when carrying more than usual while traveling. The individual b4 gel packets are well below the Transportation Security Administration's requirements for carry-on liquids, making it easy to get through airport security.

While the bold gel packet colors are fun for children and adults, the real b4 bonus comes down to charity – 50 percent of profits from the sale of b4 go toward children-focused causes.

"We realized during the economic downturn a few years ago that when money is tight, so is charitable giving," said Jonathan Brinsden, CEO of Midway. "We saw funds dry up at many local charities supported through our Midway Foundation, and we felt the need to create a revenue source for charity through a product people will always have a need to use."

To date, The Midway Foundation has donated more than $1.2 million to over 150 organizations.

The b4 hand sanitizer packets are sold in a 25-count box, 50-count box, an 8-ounce pump bottle and a five-count blister pack. Boxes are sold online for $3 for the blister pack, $3.99 for a 25-count box to $5.99 for a 50-count box while the pump bottle retails for $3.50. Online orders and more information can be found at b4products.com or by calling 888.238.9284.

Photo - http://photos.prnewswire.com/prnh/20140306/LA77815

SOURCE b4 Hand Sanitizer



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