New Book on Reinvention From Award-Winning Author Set to Debut
EDEN PRAIRIE, Minn., May 21, 2012 /PRNewswire/ -- Eagerly anticipated and already winning plaudits from reviewers and readers alike, Ken Thurber's new book, Do Not Invent Buggy Whips, is slated for official release tomorrow, May 22. In his latest book, the award-winning author has taken on the idea of reinvention. Specifically, he examines why some products succeed while others fail (or don't live up to initial expectations).
The issue and the book has begun to resonate with people who have seen an early release of the book. (Do Not Invent has already grabbed Business category honors at both the 2012 Paris and San Francisco book festivals.)
In his sequel to last year's Amazon best seller Big Wave Surfing: Extreme Technology Development, Management, Marketing and Investing, Thurber takes you into the creative process: in particular, the origin of ideas and innovation as they apply to products. For example, what is the genesis of a groundbreaking product like the iPhone?
According to the author, "I found that my first book raised many questions, chief among them was - how do people innovate and how do you define innovation." To answer these and other questions about product launches both good and bad, the author began to draw on his more than 40 years experience as an innovator, company creator and product developer to explore the issues of why some products succeed and others fail.
According to Thurber, the three key elements for any product launch are "What If," "Who Cares" and "Market Size." All three questions must be answered for anyone trying to develop a truly disruptive and potentially viable product. For anyone who wants to understand how to create and craft products that have a chance at success, this book has ideas and stories on innovations past and present.
Like the buggy whip, many products die due to advances in technology, but according to Thurber there is a solution: reinvention. In basic terms, reinvention means to take a product and change it in a way that makes it unique and up to date. Thurber runs through the reinvention process with clear examples, such as the iPod, charting its evolution from such classics as the Walkman, the boom box, and the cassette player.
Thurber not only talks about product creation, but as importantly, product positioning. In his words... not only the "What if" but the "Who cares." And he shows you the littered path of both successes and failures. He's at his best when he examines real world examples from the realm of business and art, such as the Mustang, Starbucks, Segway and perhaps the greatest re-inventor of all -- Picasso. Picasso's reinterpretation of Las Meninas is a look at the master artist as master re-inventor.
This book is a must-read for the entrepreneur, the businessman and the individual who truly wants to understand not only product reinvention, but why it's important to keep reinventing yourself as well. The book is available in paperback and Kindle at Amazon.
Check out more at: http://www.donotinventbuggywhips.com/
About the Author:
Kenneth J. Thurber Ph.D. is a renowned computer architect and has developed technology and systems worth billions of dollars. He's the author of the award-winning and Amazon Best Seller, Big Wave Surfing: Extreme Technology Development, Management, Marketing and Investing. He developed the concept of "technology big wave surfing" to empower readers to understand and harness the opportunity of an ever-changing technological marketplace.
See and read more at: http://www.bigwavesurfingbook.com/
Connect with the book at: http://www.facebook.com/pages/bigwavesurfingbookcom/130634580338793
Contact: Press Information
Paul O'Neill, Direct Channel
Voice: (508) 588-4448
SOURCE Kenneth J. Thurber Ph.D.