New Book The Marketer's Guide to SlideShare Teaches Content Marketers How to Use SlideShare to Grow Business
CLEVELAND, Oct. 24, 2012 /PRNewswire/ -- In his new book, The Marketer's Guide to SlideShare, Todd Wheatland shows marketers how to leverage their content to build visibility, generate leads, nurture relationships, and grow business on SlideShare, the social platform for business, which gets more than 60 million visits per month.
The Marketer's Guide to SlideShare contains how-to information for business users new to SlideShare, as well as experienced users looking to expand their knowledge to produce even greater results. It contains easy-to-understand, step-by-step information for uploading presentations, documents, reports, ebooks, and more; adding video and audio; social sharing; analytics; lead management; and more.
Wheatland, a marketing executive with Kelly Services, got the idea for writing the book after seeing what a powerful impact SlideShare had on his own business.
"I am convinced – after seeing it in my own company and uncovering the stories of many others – that investing the time in reading this book and becoming an expert in SlideShare is one of the most beneficial things that any B2B marketer can do for their business."
"In The Marketer's Guide to SlideShare, Todd Wheatland unlocks the mysteries of the most important (yet curiously underrated) element of any decentralized, digital dandelion strategy. This is a timely and important book. A must-read for marketer's especially B2B," says Jay Baer, social media and content strategist, and co-author of The NOW Revolution.
About Todd Wheatland:
Todd Wheatland is VP, Thought Leadership & Marketing, at Fortune 500® workforce solutions company Kelly Services, and is a recognized authority on content, B2B, and social marketing. Wheatland is a frequent speaker at events in the U.S., Europe, and Asia-Pacific, and a regular contributor to and information source for industry publications including Mashable, Social Media Today, Chief Content Officer, DemandGen Report, and B2B Magazine. An award-winning, 15-year career marketer, Wheatland was named a Marketer to Watch in 2012 by The Content Marketeer, and is a best-practice contributor to the Corporate Executive Board's Marketing Leadership Council. He is also co-host of the breakout YouTube marketing show, Unsolicited Advice.
About Content Marketing Institute:
Content Marketing Institute is the leading global content marketing education and training organization. CMI teaches enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI's Content Marketing World event is the largest content marketing-focused event. CMI also produces the quarterly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. Get more content marketing resources at ContentMarketingInstitute.com. CMI is a division of Z Squared Media, a 2012 Inc. 500 company.
SOURCE Content Marketing Institute